Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
Drake's Ice Cold PR Stunt
With a giant ice block and a hidden release date, Drake created chaos and global attention. The lesson: effective PR revolves around curiosity, interaction, and participation.
Analysis
PR Campaigns and Stunts on King's Day
The Dutch King's Day isn't necessarily a standard PR day, but it does offer opportunities. From historical symbolism to international campaigns: simple ideas can make the difference.
Analysis
Companies that pull PR stunts
We swear by it: PR is a powerful tool for every company. One form is a PR stunt, which can help you make the news. However, not every company succeeds in this equally well.
Analysis
Data & PR: an analysis of quality vs results
Analysis of December campaigns shows a positive correlation between our PR score and publications. Here's what this means in practice & for you!
Analysis
The press list: is more always better?
A common belief is that a larger press list always guarantees more publications. It seems logical, but is it true? We have thoroughly investigated this, and the results are quite remarkable.
Analysis
Mid-2025: trends, results, and reflection
As we reach the midpoint of 2025, we evaluate: from strategic PR planning and AI tools to impactful storytelling. Discover which trends can enhance your PR!
Analysis
How Presscloud leads with AI
Artificial Intelligence (AI) is intricately woven into our platform, always with the mission to help companies make the news faster. Read in this blog how!
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing Press Releases
From hook to headline: write as an editor reads.
Sending press releases
Timing, target audience, follow-up. That's how you land in the inbox.
Free Publicity
Attention without an advertising budget. What still works?
Approaching Journalists
How to make contact without being spam.
Publicity
Build visibility that sticks.
What others are saying about us
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"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Personal Newsfeed
A personal feed filled with news hooks your brand can leverage
Personalized Pitches
AI-generated, personalized email introductions per journalist
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
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