Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
Insights
PR suddenly became crucial again for visibility in AI Search Engines
Search engines are becoming AI-driven, changing everything. Visibility is no longer about keywords, but about credible PR, media attention, and consistent expert stories.
Analysis
Data & PR: an analysis of quality vs results
Analysis of December campaigns shows a positive correlation between our PR score and publications. Here's what this means in practice & for you!
Use case
Case: Overstappen.nl
Often we highlight only one campaign in a case, but we often say: the power of PR lies in repetition. Overstappen.nl has understood that well!
Platform News
All Presscloud tools in one overview
A new year has begun. We now bundle so many PR tools in one platform (including AI press releases, journalist database, Personalised Pitches) that an overview is required!
Platform News
New: Personalised Pitches
Presscloud is growing rapidly! Starting today, users can send personalised pitches to journalists.
Discussion
When PR trumps marketing
You probably heard about the AI Christmas ad from McDonald's, which was worked on by both creatives and marketers. But, despite good intentions, it was overshadowed by the power of PR.
Use case
Use Case: Appel & Ei
Winning an award is one thing. Distributing it wisely afterwards is another. Appel & Ei won the ABN AMRO Sustainable Retail Award, and the world had to know!
Analysis
The press list: is more always better?
A common belief is that a larger press list always guarantees more publications. It seems logical, but is it true? We have thoroughly investigated this, and the results are quite remarkable.
Insights
What is the PR value of a publication?
The value of PR is less directly measurable, but it is rising due to the role of AI: LLMs prefer original earned media. At Presscloud, we determine PR value through a number of factors.
Use case
Case: Don’t Waste Culture x GA Eagles
The collaboration between Don’t Waste Culture and Go Ahead Eagles led to not only an awesome clothing line, but also a very successful PR campaign.
Other
Presscloud at Events: the Main Software 50 Awards
During the 14th Main Software 50 Awards, more than 200 software entrepreneurs gathered for an inspiring day full of AI insights and panel discussions. And we were there!
Platform News
New: Tags for Own Contacts
From now on, you can add tags to your own contacts, making it even easier to organize and manage your CRM for PR. Courtesy of Presscloud!
Use case
Case: Sybotanica
We can't get enough of them: startup successes. Last month, there was another case that made our PR hearts beat faster: Sybotanica. An overview!
Insights
PR in Dutch politics
The elections are coming up, and PR plays a big role in it (or it already did). Those who skillfully use image, timing and conviction shape the news.
Other
These were the Dutch PR Awards 2025
The annual PR Awards took place on October 14, and naturally, you're curious about what exactly happened. In this blog, we summarize all the important details.
Platform News
Presscloud celebrates its 5th anniversary!
A wonderful anniversary, but also a big thank you to those who made it possible: you! In this overview, we look back on how our users made us smarter than we were.
Guide
How to handle negative feedback
Negative feedback is part of visibility. The secret lies in your response: sometimes ignoring, sometimes addressing. With empathy, criticism can even contribute to a stronger reputation.
Other
Your press release has been published!
The phrase every entrepreneur, PR manager, or founder loves to hear. A phrase you too can hear if you start taking PR seriously. Read below to find out how you can begin.
Use case
Case: Crewcart
The startup Crewcart was launched last quarter. The launch was widely and loudly communicated through a press release, achieving the kickstart every startup desires.
Discussion
Has "AI" gained a negative connotation?
AI, AI. Initially considered as merely a type of 'super Google', it has now also brought about many abuses. So, is the AI trend positive or negative? We looked into it.
Platform News
Introducing 'Annie', the first interactive AI copywriter
Meet the latest addition to the Presscloud team: Annie. The first interactive, personalized AI copywriter. The tool to directly see what can be improved when writing a press release!
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing Press Releases
From hook to headline: write as an editor reads.
Sending press releases
Timing, target audience, follow-up. That's how you land in the inbox.
Free Publicity
Attention without an advertising budget. What still works?
Approaching Journalists
How to make contact without being spam.
Publicity
Build visibility that sticks.
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.