Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
New, Newer, Newest in Presscloud
Discover the latest Presscloud updates: easier contact uploads, AI image generation, the Newsfeed, PR Academy filters, and more accurate analytics.
Insights
The Power of Local Media
Discover why local media provide great PR opportunities for niche stories, regional openings, and business news that resonates closely with the reader.
Platform News
NEW: the Newsfeed
The brand new Newsfeed creates a PR agenda specifically for your company with possible news hooks, a kind of in-house PR consultant that precisely tells you where your PR opportunities lie.
Other
The 'PR Publieksprijs': These Are the Winners!
The winners of the 'PR Publieksprijs' 2025 have been announced for both the 'Best PR Campaign' and 'Most Notable PR Stunt' categories. Find out who took the prizes!
Other
'PR Publieksprijs': Voting Has Closed
The voting for the 'PR Publieksprijs' has officially closed. After weeks of campaigning and unexpected twists in the voting, we now await the final results.
Use case
Case: Cinema Culinair
With a first edition in Groningen, Cinema Culinair reached relevant media directly through PR. The result: sold out three weeks in advance and a strong introduction in a new city.
Analysis
Drake's Ice Cold PR Stunt
With a giant ice block and a hidden release date, Drake created chaos and global attention. The lesson: effective PR revolves around curiosity, interaction, and participation.
Analysis
PR Campaigns and Stunts on King's Day
The Dutch King's Day isn't necessarily a standard PR day, but it does offer opportunities. From historical symbolism to international campaigns: simple ideas can make the difference.
Other
PR Publieksprijs: Voting Has Begun
After a period full of creative and striking submissions, the moment has arrived: the shortlist for the PR Audience Award 2025 has been officially announced.
Other
PR Audience Award: Small Brands Steal the Show
The very last day has arrived to submit entries for the PR Audience Award. So far, an interesting trend has been observed: mostly smaller brands are being nominated by the public.
Use case
Use Case: De Doelen
De Doelen invites the legendary pop and soul group The Jacksons. Not much promotion is needed for this, but the media attention following the press release was nonetheless very welcome!
Interview
Introducing: Gijs Tielemans
Great news: we have welcomed Gijs Tielemans into our ranks. As a graduate intern, we hope he will learn a lot and also make Presscloud a bit better. We asked him 5 questions.
Other
The 'PR Publieksprijs' 2025
With the very first 'PR Publieksprijs', we aim not to replace existing awards, but to add something that was missing: the voice of the public. So, submit your entry!
Platform News
Rebranding: Presscloud US
Presscloud is not only active in the Netherlands and Belgium, but now also in the UK and the US. Regarding the latter region, we have conducted a rebranding. An overview!
Platform News
What's new in Presscloud
We've built all sorts of new features in the platform again. To inform you as a user and help you make the most of it, we have written this blog. Enjoy reading!
Discussion
Communication crisis: ODIDO
The Odido data breach shows how unclear and slow crisis communication increases reputational damage. Transparency and strong communication are essential to prevent a communication crisis.
Use case
Case: NADA NADA
When we can highlight a great use case, we're more than happy to do so. This time: NADA NADA. With a cumulative media value of over €10,000, they've hit the ground running! An overview.
Discussion
Be kind to journalists
Large purchased databases may seem efficient but often undermine your relationship with journalists. Relevance and relationship management are key to sustainable PR results.
Insights
Why an online Newsroom is essential for modern PR
An online Newsroom helps you maintain control over your PR story. Journalists quickly find all relevant information, increasing visibility and the chance of publication.
Analysis
Companies that pull PR stunts
We swear by it: PR is a powerful tool for every company. One form is a PR stunt, which can help you make the news. However, not every company succeeds in this equally well.
Interview
Introducing: Maarten Bronsveld
When you hear about Presscloud, you usually hear about Timon. Or Sophie. Or Juliette. But there are other people working behind the scenes. So, let us introduce you to Maarten!
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing Press Releases
From hook to headline: write as an editor reads.
Sending press releases
Timing, target audience, follow-up. That's how you land in the inbox.
Free Publicity
Attention without an advertising budget. What still works?
Approaching Journalists
How to make contact without being spam.
Publicity
Build visibility that sticks.
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.