Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
What is a Newsroom?
An online Newsroom is a central place where you gather press releases, news, and media assets for journalists. Discover how a well-organized newsroom strengthens your PR strategy.
New product? Write a press release
In this blog, you'll learn how to create an effective press release and get it to the right journalists to make your launch successful.
How to ensure your first press release doesn't go unnoticed
Ensure your first press release gets picked up by the media. Use data insights to gauge interest, rewrite if necessary, expand your press list, and follow up personally.
5 tips for sending a press release by email
In this blog, you will learn 5 practical tips for emailing a press release, from personalization and timing to drafting a compelling subject line and polite follow-ups.
How to know when your press release has been picked up?
Want to know if your press release has been picked up? In this blog, you will learn how to measure if your PR strategy is delivering results.
How to build a strong online reputation with PR
Building a strong online reputation with PR requires consistent communication, actively monitoring feedback, and collaborating with influential partners.
What news is suitable for a press release?
Not all news is suitable for a press release. In this blog, learn how to determine if your news is valuable enough for the media and when it might be better not to send a press release.
Combining Presscloud's database & your own contacts
On our platform, you can combine your own, trusted contacts with our immense, yet unknown database for the best possible press list. The best of both worlds!
How does Presscloud help with my PR ambitions?
Presscloud is called 'the all-in-one PR platform'. Such a name suggests that the platform can help you with your PR ambitions. But how exactly? And in what ways does it not?
Tips for holding successful press conferences
Discover how to organize a successful press conference by setting clear goals, choosing the right timing, preparing speakers well, and using compelling visuals.
Dutch media vs. foreign media
Dutch media differ from foreign media, such as American media, on various fronts. For an effective PR strategy, you need to tailor your approach to these cultural differences.
The impact of social media on modern PR strategies
Social media has reshaped PR, enabling real-time interaction, crisis management, and trend engagement. Discover how platforms like Presscloud can help.
PR for startups: how to make an impact?
To make an impact with PR as a startup, focus on telling a compelling story, targeting niche media, and building authentic relationships with journalists.
How to keep your PR strategy fresh and innovative?
Keep your PR strategy fresh by tapping into trends, using new formats like video, and regularly analyzing results. Innovation and creativity are crucial.
Presscloud packages: all the options
At Presscloud, we strive to meet the wishes of our users as closely as possible. For this reason, we have put together several packages. We highlight them in this blog!
Case: De Vakantiebank
As the number of Presscloud users rises, so do the number of success stories. Normally, we don't boast about it, but we'd like to highlight The Vakantie Bank.
Record number of new accounts: what does that mean?
August and September were record months in terms of newly created accounts on Presscloud. That's great! In this blog, we shed some light on it.
Local vs. national PR: what is the best approach?
Local PR helps businesses build a strong bond with their immediate surroundings, while national PR ensures broad visibility and more credibility. The right choice? Read on!
PR for non-profit organizations: special challenges and solutions
Non-profits face unique PR challenges such as limited resources and visibility. Discover how effective storytelling and transparent communication can strengthen your organization.
Use data analysis for a better PR strategy
Enhance your PR strategy with data analysis: set clear goals, collect and analyze relevant data, continuously optimize your approach, and monitor performance for more effective results.
How to handle negative publicity
Negative publicity can be damaging to your business. Learn how to respond calmly, transparently, and solution-oriented to restore trust, strengthen your image, and minimize damage.
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing a press release
From hook to headline: write as an editor reads.
Sending a press release
Timing, target audience, follow-up. That's how you land in the inbox.
Approaching journalists
How to make contact without being spam.
Free Publicity
Attention without an advertising budget. What still works?
AI agents in PR
What an AI agent does in your PR work, where you stay in charge and how to set it up safely.
PR glossary
Every PR term explained in plain language
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Personal Newsfeed
A personal feed filled with news hooks your brand can leverage
Personalized Pitches
AI-generated, personalized email introductions per journalist
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.