Read, learn,
publish.
Insights, cases and analyses from the world of PR. From news hook to publication.
Eight questions to shape your PR strategy
Discover eight crucial questions to form your PR strategy. Learn how to identify your target audience, create relevant content, and measure the impact of your PR efforts.
How to conduct research among a specific target audience
Learn how to conduct research among a specific target audience. Gain unique insights and create newsworthy content for your PR strategy with effective target audience studies.
Why demos help you move forward
Demos are great. Really. Research shows that 70% to 80% of people don’t know how software/apps/tools work before they start using them. Read all about it in this blog!
These are all the benefits of PR
Discover the many benefits of PR: increased credibility, greater reach, cost savings, and protection against fake news.
About the spokesperson
A spokesperson is crucial for effective PR. Discover in this blog how a spokesperson contributes to your company's visibility and goals.
An interview with: our director
An exclusive: in this blog, we ask a few questions to the director of Presscloud, Timon Hendriks. As a new PR100 member, he was in an excellent mood.
7 tips for press photos with a press release
Good press photos accompanying your press release increase the chance of the release being picked up by the media. Learn in this blog how!
Embargoes and exclusive news: how does it work?
Discover how to pitch news more effectively with embargoes and exclusive news. In this blog, you will learn the advantages of both techniques and how to apply them in practice.
How to approach media
Effectively approaching media is crucial for successful PR. Discover all the essential tips in this blog for posting messages and building strong press relationships.
Six tips for a great interview
An interview in a leading magazine, podcast, or TV show can give your company a significant boost. But how do you prepare for it? You'll learn that in this blog!
How to Create a Press List
Een goede perslijst is cruciaal voor PR. Ontdek hoe je jouw doelgroep bepaalt, de juiste media kiest en je netwerk benut voor maximale media-aandacht.
How to create a PR calendar
A PR calendar is essential for a successful PR strategy. Discover how a PR calendar helps you stay organized and strategically generate more media attention.
How to: this is how you create ‘hard news’
Learn how to create hard news to attract media attention. Share objective facts to make your company stand out and strengthen your PR strategy.
Have your press release written by Presscloud
Use the AI-tool of Presscloud and create a professional press release within minutes based on your website and social media. Discover how simple PR can be!
Cucumber time in the media world: use it
It's cucumber time, also called 'silly season', which means the threshold to get into the news is much lower. Here’s why ánd how you could take advantage of it.
Targeting the right audience
A successful PR strategy focuses on the right audience. Discover how to identify, segment, choose the right media, personalize your message, and measure results for maximum impact.
All the highlights of the Dutch PR Awards 2024
The Dutch PR Awards 2024 have taken place and oh, what a celebration it was! In this blog, we've summarized all the key points.
How to successfully newsjack?
Newsjacking is an effective PR strategy in which you capitalize on current events, legislation, or trends to generate media attention. Discover in this blog how to use savvy newsjacking!
Make your press release relevant for more media
Writing a press release that appeals to multiple audiences increases the chance of media attention. Discover in this blog how you can get the most out of your press release.
Why is Presscloud so cheap?
Users may become wary due to our low prices and doubt the quality of our platform. On the contrary! We explain why we are affordable and why this does not compromise on quality.
Creating attractive headlines: here's how
A powerful headline is essential for the success of your press release. Here are some tips to create attractive headlines that capture your audience's attention.
All about PR
Practical guides, from press release to publication.
- What is PR? The basics of Public Relations in 6 minutes.
- Writing a press release From hook to headline: write as an editor reads.
- Sending a press release Timing, target audience, follow-up. That's how you land in the inbox.
- Approaching journalists How to make contact without being spam.
- Free Publicity Attention without an advertising budget. What still works?
- AI agents in PR What an AI agent does in your PR work, where you stay in charge and how to set it up safely.
- PR glossary Every PR term explained in plain language
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
- Personal Newsfeed A personal feed of news hooks your brand can jump on
- Personalized Pitches AI-generated, personalized email introductions per journalist
- Presscloud AI Generator™ Let AI write your press release in 1 minute
- Presscloud AI Press Lists™ Press lists and recommendations based on your press release
- Newsroom A page where the press can find all information about your company.
- Media Database All relevant journalists from newspapers, radio, TV and online media
- PR CRM Import and manage your own contacts and filter for relevance
- Media Monitoring Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.