Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
Have your press release written by Presscloud
Use the AI-tool of Presscloud and create a professional press release within minutes based on your website and social media. Discover how simple PR can be!
Cucumber time in the media world: use it
It's cucumber time, also called 'silly season', which means the threshold to get into the news is much lower. Here’s why ánd how you could take advantage of it.
Targeting the right audience
A successful PR strategy focuses on the right audience. Discover how to identify, segment, choose the right media, personalize your message, and measure results for maximum impact.
All the highlights of the Dutch PR Awards 2024
The Dutch PR Awards 2024 have taken place and oh, what a celebration it was! In this blog, we've summarized all the key points.
How to successfully newsjack?
Newsjacking is an effective PR strategy in which you capitalize on current events, legislation, or trends to generate media attention. Discover in this blog how to use savvy newsjacking!
Make your press release relevant for more media
Writing a press release that appeals to multiple audiences increases the chance of media attention. Discover in this blog how you can get the most out of your press release.
Why is Presscloud so cheap?
Users may become wary due to our low prices and doubt the quality of our platform. On the contrary! We explain why we are affordable and why this does not compromise on quality.
Creating attractive headlines: here's how
A powerful headline is essential for the success of your press release. Here are some tips to create attractive headlines that capture your audience's attention.
Trends and innovations in PR
The Public Relations industry is always evolving, partially driven by technology. Stay updated with all the trends and innovations in this blog.
What’s new in Presscloud
News, news, news. When you're busy with news all day, you enhance yourself automatically. Below, we're proud to share some new features in Presscloud.
When should I send a press release?
One of the most frequently asked questions by companies that want to handle their own PR is: when should I send a press release to editors? Find out here.
Avoid these words in your press release
Writing a press release requires careful word choice to avoid sounding commercial. This blog offers six PR tips and focuses on avoiding certain words.
Choosing the right PR Agency/Platform
There are many PR agencies and PR platforms to choose from. But which is the cheapest or most comprehensive? This handy overview will help you on your way.
-thumb.jpg)
A checklist: is this news?
Often overlooked, but PR is playing an increasingly significant role in the marketing mix. But how do you create news? This checklist will help you get started.
The value of PR for Agencies
For all Agencies: find out how adding PR to your service offering can set your Agency apart from the competition and increase value for your clients.
Five ways to create news
Want to create news? Consider these five forms of news. This blog offers inspiration to get started with PR yourself and claim your thought leadership position.
Want to become easily findable? Use PR!
PR is essential to increase the findability and visibility of your brand. Discover how you can elevate your brand with PR.
Save 90 percent on your marketing costs
This blog focuses on the difference between advertising and PR, while also zooming in on costs. Find out how to save 90% on your marketing costs.
Silos impede effectiveness
In organizations, marketers and sales professionals often do not collaborate optimally with the communications department. Sound familiar? Then read on.
How to make the most of achieved publicity
You have achieved publicity in relevant media. That's good news. But now what? These three tips will help you get started.
You have written a press release, now what?
Writing a press release has worked, now you just need to get it to the media. We explain how that works.
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing a press release
From hook to headline: write as an editor reads.
Sending a press release
Timing, target audience, follow-up. That's how you land in the inbox.
Approaching journalists
How to make contact without being spam.
Free Publicity
Attention without an advertising budget. What still works?
PR glossary
Every PR term explained in plain language
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Personal Newsfeed
A personal feed filled with news hooks your brand can leverage
Personalized Pitches
AI-generated, personalized email introductions per journalist
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.