Read, learn,
publish.
Insights, cases, and analyses from the world of PR - from news hook to publication.
The value of PR for Agencies
For all Agencies: find out how adding PR to your service offering can set your Agency apart from the competition and increase value for your clients.
Five ways to create news
Want to create news? Consider these five forms of news. This blog offers inspiration to get started with PR yourself and claim your thought leadership position.
Want to become easily findable? Use PR!
PR is essential to increase the findability and visibility of your brand. Discover how you can elevate your brand with PR.
Save 90 percent on your marketing costs
This blog focuses on the difference between advertising and PR, while also zooming in on costs. Find out how to save 90% on your marketing costs.
Silos impede effectiveness
In organizations, marketers and sales professionals often do not collaborate optimally with the communications department. Sound familiar? Then read on.
How to make the most of achieved publicity
You have achieved publicity in relevant media. That's good news. But now what? These three tips will help you get started.
You have written a press release, now what?
Writing a press release has worked, now you just need to get it to the media. We explain how that works.
Writing a Press Release Yourself? These 3 Tips Will Make It a Success.
You want to get your business into the media and decide that you want to send out a press release. This blog gives you the right tips!
Rise of AI Journalism
The world of AI journalism is truly fascinating. In this blog, we explore it and discover how this technology is changing the way we create and consume news.
PR Has Never Been This Promising
In this blog, we discuss recent developments that have transformed the way we communicate, making the field of PR more exciting and promising than ever.
Claim your expert status, or you're replaceable.
In a world where everyone is fighting for attention, it is crucial to distinguish yourself. This blog is about the importance of claiming your status as an expert.
What is PR? And how does PR work?
In this blog, we dive into the essence of PR and discover how this powerful tool helps companies tell their story.
The Ultimate SEO Blog Article Checklist: 11 Key Tips for Succes
Mastering the art of SEO for your blog articles is crucial in today's content-saturated digital environment
Navigating the Path to Success: Effective Press Release Strategies
Important tactics for creating impactful press releases so that your message is not only reached
The Ideal Length of a Press Release: How Many Words to Hit the Mark
The length of a press release plays a crucial role in effectively conveying your message to the media and target audience. Read on!
The Best Days to Distribute Press Releases for Maximum Impact
Discover the optimal days for distributing press releases to ensure maximum impact and reach.
Digital PR for Startups
Analyzing the Role of AI in Modern Press Releases
Striking the Perfect Balance: Creativity Meets Clarity in Press Release Writing
This guide targets young professionals and explores how to blend Creative Press Writing with Innovative PR Techniques.
Mastering Data-Driven Narratives in Press Releases for Startups
This guide delves into the art of integrating Press Release Statistics and Data Storytelling PR.
Mastering PR Timing: Building an Effective Press Release Content Calendar for Startups
This step-by-step guide will walk you through the process of creating a Press Release Calendar and PR Content Planning.
All about PR
Practical guides and manuals - from press release to publication.
What is PR?
The basics of Public Relations in 6 minutes.
Writing a press release
From hook to headline: write as an editor reads.
Sending a press release
Timing, target audience, follow-up. That's how you land in the inbox.
Approaching journalists
How to make contact without being spam.
Free Publicity
Attention without an advertising budget. What still works?
AI agents in PR
What an AI agent does in your PR work, where you stay in charge and how to set it up safely.
PR glossary
Every PR term explained in plain language
What others are saying about us
"The PR software from Presscloud is easy to use and the PR tips are handy. Thanks to Presscloud, you have control over the success of your PR campaigns."
"Just one hour after we sent out the message via Presscloud, we were already called by Editie NL!"
"Since we started using Presscloud, we reach a lot more media and can track much better who picks up our articles and what does/does not work."
All the tools you need to get into the media.
Personal Newsfeed
A personal feed filled with news hooks your brand can leverage
Personalized Pitches
AI-generated, personalized email introductions per journalist
Presscloud AI Generator™
Need a topic? Outsource your press release? Write it in a jiffy.
Presscloud AI Press Lists™
Smart press lists & recommendations based on your press release
Newsroom
A page where the press can find all information about your company.
Media Database
All relevant journalists from newspapers, radio, TV and online media
PR CRM
Import and manage your own contacts and filter for relevance
Media Monitoring
Know which media your press releases are published in
Start working with PR?
Try Presscloud free for 14 days and discover how easy PR can be.