PR Academy | Presscloud

Articles

07-10-2020

Four Examples of Inspiring Content

Informative content isn't the only type that scores. In this blog, you'll read how to make the news with inspiring content. These four examples of inspiring content will get you started.

12-08-2020

Thought leadership: Words and Deeds

The trade journal Communication has published a book on Thought Leadership. What can we learn from thought leadership experts? It's a matter of words and deeds.

05-08-2020

Six Experts on the Value of PR

From PR agencies to authors of marketing books: many experts have shared their thoughts on the value of PR.

15-07-2020

Why Practical Content is 'Contagious'

In the book Contagious, Jonah Berger explains why certain brands and ideas become well-known and others don't. Discover why practical content can be newsworthy.

06-07-2020

Thanks to Sustained PR, Tentoo Was Invited by Nieuwsuur

Tentoo's PR strategy had an almost laser-like focus. The lesson: be a big fish in a small pond.

01-07-2020

Speak Out About the Future of Your Industry

It pays to formulate a vision about your industry. By speaking out about the future of the sector, you position yourself as a thought leader and create newsworthiness.

24-06-2020

PR Contributes to the Digital Power of Companies

As a company, you are in the relationship economy. In this new reality, building and maintaining a relationship with fans and customers is of utmost importance.

23-06-2020

Should every brand engage in the BLM discussion?

An increasing number of consumers expect companies to engage in socially responsible entrepreneurship. Should brands make their voices heard in the Black Lives Matter discussion?

14-06-2020

HoneyDew puts museum webshop in the spotlight with clever PR campaign

HoneyDew launches museum webshop with a clever PR campaign using Presscloud's PR software, achieving free publicity for the Dutch Museum Gift Shop

03-06-2020

Three Tips from a PR Guru

If this blog is a cookbook for free publicity, allow me to share a few secret recipes from some top chefs.

01-06-2020

Telegraaf, Hart van Nederland, BNR, Sprout, and more: Media Devoured the Story of EventInsight

In this article, Bas Krijsman, founder of EventInsight, discusses how the company scored attention in the national press thanks to Presscloud

10-05-2020

Case Study: How Barqo Leverages PR During the COVID-19 Crisis

With handy PR tools from Presscloud, interviewed the same day on RTL EditieNL

06-05-2020

How Observations and Opinions Become Newsworthy

Some insights, observations, or opinions are newsworthy. In this blog, you will read how to make the news with them.

22-04-2020

How to Launch a Comparison Website or Platform

From veterinarians to real estate agents: comparison websites and platforms have become available for many services. In this article, you'll learn how to launch such a business through PR.

08-04-2020

Don't be a RUMAG: How PR Works in Times of Corona

The news has been dominated by the coronavirus for weeks. How do you stay relevant as a brand during this crisis?

12-02-2020

Discover the PR Strategy of Shypple, the Startup of the Year

Shypple has been declared 'Startup of the Year' by Sprout. How did the Rotterdam startup accomplish that? Discover their PR strategy.

22-01-2020

Everything Becomes Political, So PR is Needed

Whether it's about Black Pete, flight shame, or diversity: many issues become a political topic. That's why it's more important than ever to make your voice heard. Good PR can help you with this.

06-01-2020

Thought Leadership Content Makes Businesses Stand Out

Do you want to stand out in a market with large, international competitors? Then use thought leadership content. This Dutch scale-up shows how it's done.

19-12-2019

Reasons Why Companies Want to Become Thought Leaders

Word-of-mouth advertising is still a fantastic form of promotion. This is particularly true for B2B companies. Discover why you too want to make your company a thought leader.

30-11-2019

Thought Leadership Content Improves Sales and Increases Value

Content sounds fun - but is marketing really not necessary? Nothing could be further from the truth. Learn here how content improves sales.

31-10-2019

This Tactic Gains Support for PR

You want to get started with PR, but not all your colleagues are convinced of the usefulness of PR. This tactic gains support for PR and for newsworthy content.

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CEO of Mijnverkoopmakelaar.nl

"Presscloud taught me how to write a good press release. The tips and tricks from Presscloud really helped me to get the attention of the public!"

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