The complete PR process

A successful PR strategy requires more than just a good story; it requires a structured approach to make an impact. At Presscloud, we have developed a complete PR process (https://presscloud.ai/nl/compleet-pr-traject) to support companies at every step of their PR campaign, from idea to execution. In this blog, we will show you how our process works and how it can help your company become visible in the right way.

A good PR campaign starts with a strategic foundation. That's why we begin the process with a one-hour brainstorming session with one of our experienced PR experts. During this session, we delve deeper into your company and your story to find the perfect angle for the press release. We look at what makes your company unique, what core message you want to convey, and which target audiences you want to reach. This session ensures that we have a clear picture of your business goals and how PR can support them.

After the brainstorming session, one of our experienced freelancers gets to work writing your press release. This press release is not just a list of facts but a strategically written story that clearly and convincingly conveys your message. The goal is to capture the attention of journalists and ensure that your company stands out among the many other messages they receive daily. Additionally, Presscloud offers the option to revise the press release once, ensuring it fully meets your requirements.

A well-written press release only has impact when it reaches the right people. That's why we carefully compile press lists with relevant journalists who are interested in your industry or topic. Our database contains contacts of journalists from various sectors, allowing us to work targeted and get your message to the right people.

When the press release is ready, it is available for you in your personal Presscloud dashboard. All you have to do is press the send button! From that moment, we begin tracking the results. We closely monitor which media pick up your story, providing you with direct insight into the effectiveness of the campaign.

After sending the press release, it's time to look at the impact. Through our platform, you can monitor the results of the campaign. Which media picked up your story? What is the visibility of your brand? These insights allow you to evaluate how effective your PR campaign is and where adjustments might be needed for future campaigns.

With Presscloud's complete PR process, we offer a structured process that helps companies become quickly and effectively visible in the media. From the initial brainstorming session to monitoring results, we are ready to support you at every step. All you need to do is share your story with us, and we will take care of the rest.

At Presscloud, we believe that PR doesn't have to be complicated. Our platform makes it easy to manage your PR campaigns, whether you are just starting or already have experience. By utilizing our complete PR process, you are assured of a professional approach that helps your company stand out in the right way.