A good PR agency can make a significant difference in its clients' PR success through its network. Understandably; they have a warm relationship with the media, and that relationship can be incredibly helpful.
However, not every PR agency is the same. Some agencies excel in thought leadership, while others are known for their creative campaigns or strong position within a specific sector. Therefore, we list seven Dutch PR agencies worth considering in 2026.
What to look for in a PR agency?
No matter how good an agency is, it can never promise guaranteed media attention. However, you can expect an agency to understand your market, have strong media relationships, and demonstrate the results of previous campaigns.
Therefore, pay attention to specialization, relevant cases, journalistic networks, and transparency. Ask how results are measured and how you will gain insight into the activities. Ultimately, you want to know not only that PR is being done, but also what it delivers. After all, that's what you're paying for!
Seven strong agencies for 2026
Newslab is a creative full-service PR agency active in Corporate PR, Brand PR, and influencer marketing. The agency combines strategy, creation, media relations, and events and won the 2025 PR Stunt of the Year award thanks to the opening of the TeamNL House.
nxt agency focuses strongly on thought leadership and earned media. The agency helps organizations translate knowledge, data, and innovations into stories that are relevant to journalists. With clients like ANWB and MKB-Nederland, the agency has built a strong position within business communication.
Marcommit, where Margriet de Ruijter has just taken the lead from Denise van Ooijen and Marlin Goethals, has been one of the most famous B2B PR agencies in the Netherlands for years. In 2025, the agency was named PR Agency of the Year. Especially within technology, IT, and business services, Marcommit has an impressive track record.
Speaking of awards: Vertigo6. This agency is known for its creative campaigns that combine PR, social media, and activation. The agency has been named the best PR agency in the Netherlands multiple times and has won several awards in recent years for striking brand campaigns.
ACE is part of ACE and focuses on reputation, culture, technology, and lifestyle. The agency works for large national and international brands and has recently won awards with campaigns in fashion, FMCG, and consumer-focused communication.
Blaudruck is a PR agency that focuses on earned attention: generating attention rather than buying it. The agency helps organisations with positioning, thought leadership and media relations. In 2025, Blaudruck won an award for a campaign for MyWheels and went on to become a prominent player in the Dutch PR landscape.
Last but not least: Het PR Bureau (HPB) has been active for over twenty years and has grown into one of the larger independent PR agencies in the Netherlands. With clients like Netflix, Spotify, and Basic-Fit, the agency has extensive experience in both corporate and consumer PR.
The right agency and the right tools
Choosing a PR agency is important, but the collaboration doesn't stop with signing a contract. In 2026, transparency, collaboration, and insight into results will play an increasingly larger role. Clients want to know which press releases are sent, which journalists are approached, and what results come from that.
That's why more and more agencies are using specialized PR software, such as Presscloud. With our Agency module, agencies can manage all their clients from one central environment. Separate press lists can be created for each client, press releases sent, and results tracked.
Clients can also be invited into their own environment. There they see exactly what activities are being carried out and which publications have been realized, without gaining access to other clients' data. This ensures more transparency, better collaboration, and less time wasted on separate reports.
The best PR agencies of 2026 distinguish themselves not only through their creativity or media relations. They combine expertise with smart processes and give clients insight into what is happening. Ultimately, this results in better collaboration and better PR results.
