A good PR agency can make a significant difference in its clients' PR success through its network. Understandably so; they have warm contacts with the media, and that relationship can tremendously help bring a PR campaign to attention. However, there are several important factors to consider when selecting an agency.
What to Look for in a PR Agency?
Firstly, not every PR agency is the same. Some agencies excel in thought leadership, others are known for their creative campaigns or strong position within a specific sector.
Secondly, no matter how good an agency is, it can never guarantee media attention. However, you can expect an agency to understand your market, have strong media relationships, and show the results of previous campaigns.
Thirdly, it may be desirable not to relinquish full control without knowing what's happening. Therefore, when choosing an agency, pay attention not only to specialization, relevant cases, and journalistic networks, but also to transparency. Ask how results are measured and how you will gain insight into their activities. Ultimately, you want to know not only that PR is being done but also what it yields.
There are countless PR agencies (remember the PR map? That was just Amsterdam), so to keep it comprehensible, we list seven Dutch PR agencies worth considering in 2026.
Seven Strong Agencies in 2026
Newslab is a creative full-service PR agency active in Corporate PR, Brand PR, and influencer marketing. The agency combines strategy, creativity, media relations, and events and won gold in 2025 with Lilyland, the first food truck festival for dogs.
nxt agency focuses strongly on thought leadership and earned media. The agency helps organizations translate knowledge, data, and innovations into stories that are relevant to journalists. With clients like ANWB and MKB-Nederland, the agency has built a strong position in business communication.
Marcommit, where Margriet de Ruijter has recently taken over leadership from Denise van Ooijen and Marlin Goethals, has been one of the best-known B2B PR agencies in the Netherlands for years. In 2025, the agency was named PR Agency of the Year. Especially in technology, IT, and business services, Marcommit has an impressive track record.
Speaking of awards: Vertigo6. This agency is known for creative campaigns that combine PR, social media, and activation. It has been repeatedly named the best PR agency in the Netherlands and has won multiple awards in recent years for remarkable brand campaigns.
ACE is part of ACE and focuses on reputation, culture, technology, and lifestyle. It works for large national and international brands, recently winning awards with campaigns in fashion, FMCG, and consumer-oriented communication.
Blaudruck, formerly Crisp PR, is a PR agency focused on earned attention: garnering attention rather than purchasing it. The agency assists organizations with positioning, thought leadership, and media relations. In 2025, Blaudruck won an award for a campaign for MyWheels and further grew into a distinctive player within the Dutch PR landscape.
Last but not least: Het PR Bureau (HPB) has been active for over twenty years and has grown into one of the larger independent PR agencies in the Netherlands. With clients like Netflix, Spotify, and Basic-Fit, the agency has extensive experience in both corporate and consumer PR.
The Right Agency and the Right Tools
Whichever agency you choose, they will all be good (after all, that's what you're paying for). This is due to their expertise, network, years of experience, and market knowledge. But as mentioned, by 2026, transparency, collaboration, and insight into results are playing an increasingly important role. Clients want to know which press releases are sent, which journalists are approached, and what results are obtained.
That's why more and more agencies are using specialized PR software, such as that from Presscloud. With an Agency module, agencies can manage all their clients from one central environment. For each client, separate press lists can be created, press releases sent, and results tracked.
Additionally, clients can be invited into their own environment. There, they can see exactly which activities are carried out and which publications have been realized, without accessing other clients' data. This ensures greater transparency, better collaboration, and less time wasted on separate reports.
The best PR agencies of 2026 stand out not only for their creativity or media relations. They combine expertise with smart processes and provide clients with insight into what is happening. Ultimately, this results in better collaboration and better PR results.
