You know us by now: when we can highlight a great use case, we're more than happy to do so. It's always handy for other Presscloud users to get inspired, but mainly because we love to put users in the spotlight. This time: NADA NADA. A name that came out of nowhere, or as they themselves say: 'from nothing, to NADA NADA'.
The company
NADA NADA develops products 'that disappear'. You might think it's a magic company, but it's quite different (though their mission is magical). The company replaces plastic with natural alternatives and starts with a reusable water bottle that is largely biodegradable.
The company was founded by Bob Stoffels and Tim Otterspoor, two entrepreneurs from Utrecht who wanted to offer a practical and credible alternative to plastic disposable products. Their water bottle is made of 96% biodegradable materials (and improvements are ongoing for the remaining percentage). Can it get better? Yes, because one euro from each sold bottle goes to initiatives that clean up and prevent plastic pollution.
The news
In this use case, the news is actually twofold. First, there was their announcement: who are Bob and Tim, what do they do, and what does NADA NADA stand for? This is an important moment for startups. You can talk as much as you like about your plans, on LinkedIn, at birthday gatherings, and at drinks, but through a press release, you truly proclaim your story to the wide world. You want to choose your words carefully and get as much coverage as possible.
Secondly, there was an ongoing crowdfunding where they sought to raise an investment of €50,000. You could help achieve this funding in multiple ways: either through an investment or pre-order. At certain 'levels' you also received rewards, from a numbered bottle to a lifelong discount.
Guidance from Presscloud
Every entrepreneur can attest: in the absolute starting phase, every penny counts, so if you can save some costs somewhere, that's always welcome. This was also the case with Bob and Tim. They wanted to raise money, not spend it. Nevertheless, they wanted to shout their story from the rooftops, and thus Presscloud turned a blind eye. Because, let's face it: it would have been a shame if this story had never reached you?
Furthermore, there was some guidance with the press release, but that's standard for a first campaign. Beyond that, the men did it all themselves. With the highlight being giving an interview in a live broadcast. It's no small feat – hats off!
The results
And then the most important: the results. They are truly fantastic on all fronts. First, the crowdfunding: the intended goal was achieved 200%. They managed to excite no less than 160 investors, with an average investment of €625. A solid confirmation that people also believe in the dream they are pursuing.
Regarding media attention. We mentioned it earlier: a live interview, at the place every entrepreneur dreams of being invited to: De Ondernemer Live! On this page, the accompanying article can be read. NADA NADA was also published in AD, Duurzaam Financieel, De Stentor, and FONK. From nothing, to a whole lot! That’s the power of a strong mission combined with PR. On to selling 15,000 bottles!
