AT5 is a nonprofit media outlet based in Amsterdam, specializing in delivering reliable and independent news that focuses on the city's most important themes. Targeting Amsterdam residents, it covers topics including local culture, politics, sports, and events, aiming to engage and inform the community. Established in 1992, AT5 emphasizes in-depth backgrounds and talent development within its journalistic approach.
Reach AT5 with the right story.
AT5 is a television network with 33 journalists in the Presscloud database. The newsroom mainly covers Politics and government, Sport, Culture & events, Fit & healthy. Your best shot is a personal pitch that builds on what a journalist recently published.
AT5 has 32 tracked journalists across 10 editorial teams. For PR, the outlet is relevant if your news directly affects Amsterdam, such as municipal policy, public space, safety, mobility, sport and local events.
Presscloud tracks 33 journalists at AT5, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Estimated share of organic search traffic by country.
33 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What AT5 covers
AT5 publishes around 100 recent articles, with strong coverage of Politics and Government and Sport. Recent headlines show recurring themes such as municipal policy and coalition agreements, permits and oversight, safety and incidents in neighbourhoods, accessibility and public space, housing development and facilities, plus plenty of football news about Ajax.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
How to pitch successfully to AT5
Pitch AT5 with a clear Amsterdam angle. The headlines show that the newsroom covers a lot around municipal policy, permits, public space, safety, neighbourhood nuisance, mobility, housing development and the local impact of decisions. Culture and city activities also recur, as does sport, with plenty of attention for Ajax and football. So work from a specific district, a visible problem, a policy change or a demonstrable impact on Amsterdam residents. Keep your pitch local, current and directly relevant to the city.
What is a pitch? Read the glossary explainer
Frequently asked questions about AT5
Answers to the most common questions. Missing something? Contact us.
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