AT5 is a trusted local news outlet focused on independent, in-depth coverage of Amsterdam’s key topics, including politics, culture, sport and events. AT5 focuses on Amsterdam residents and engages the community through multiple platforms such as TV, digital media and social media, while also supporting journalistic talent. As part of the Public Broadcasting Amsterdam network, it provides extensive coverage from every corner of the city, with a creative and determined approach.
Reach AT5 with the right story.
AT5 is a television network with 32 journalists in the Presscloud database. The newsroom mainly covers Politics and government, Culture & events, Sport, Fit & healthy. Your best shot is a personal pitch that builds on what a journalist recently published.
AT5 has 32 tracked journalists across 10 editorial teams. For PR, the outlet is relevant if your news directly affects Amsterdam, such as municipal policy, public space, safety, mobility, sport and local events.
Presscloud tracks 32 journalists at AT5, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Estimated share of organic search traffic by country.
32 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What AT5 covers
AT5 publishes around 100 recent articles, with strong coverage of Politics and Government and Sport. Recent headlines show recurring themes such as municipal policy and coalition agreements, permits and oversight, safety and incidents in neighbourhoods, accessibility and public space, housing development and facilities, plus plenty of football news about Ajax.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
How to pitch successfully to AT5
Pitch AT5 with a clear Amsterdam angle. The headlines show that the newsroom covers a lot around municipal policy, permits, public space, safety, neighbourhood nuisance, mobility, housing development and the local impact of decisions. Culture and city activities also recur, as does sport, with plenty of attention for Ajax and football. So work from a specific district, a visible problem, a policy change or a demonstrable impact on Amsterdam residents. Keep your pitch local, current and directly relevant to the city.
What is a pitch? Read the glossary explainer
Frequently asked questions about AT5
Answers to the most common questions. Missing something? Contact us.
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