CalMatters
Online Media
CalMatters
calmatters.org
Online Media

CalMatters is a nonprofit, nonpartisan newsroom based in Sacramento dedicated to explaining how California government policies and politics impact residents. Founded in 2015, it provides in-depth journalism focused on statehouse affairs, policy, and political analysis. With its editorial emphasis on clear, accessible reporting, CalMatters serves policymakers, media professionals, and the California public seeking trusted insights.

PR target profile

Reach CalMatters with the right story.

CalMatters is a online media with 25 journalists in the Presscloud database. The newsroom mainly covers Politics and government, Education, Fit & healthy, Juridical, Law & crime. Your best shot is a personal pitch that builds on what a journalist recently published.

CalMatters has 25 tracked journalists across 8 redacties. It matters for PR when your news has a clear California policy angle and can stand up to scrutiny on politics, education, public finance, housing or healthcare.

Presscloud tracks 25 journalists at CalMatters, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
92%
United States
United States 92%
Canada 3%
Other 5%

Estimated share of organic search traffic by country.

Outlet at a glance
25
journalists tracked
460.2K
estimated website visitors per month
Company details
Founded 2015
Headquarters Sacramento, CA
Employees 51-200 employees
Past 30 days
59
articles tracked by Presscloud
Fresh off the press

Recently published in CalMatters

A snapshot of what CalMatters recently published.

Editorial structure

25 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Politics and government
7
journalists
Education
5
journalists
Fit & healthy
3
journalists
Juridical, Law & crime
2
journalists
Real estate
2
journalists
Economy and Finance
1
journalists
Industry
1
journalists
Tech and ICT
1
journalists

What CalMatters covers

CalMatters has 8 redacties, with the largest in Politics and government and Education. Recent coverage shows a strong focus on California budgets, deficits, taxes, governor politics, public school oversight and funding, housing regulation, climate auction revenue and healthcare policy.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Politics
Education
Economics

How to pitch successfully to CalMatters

Pitch CalMatters with a California-first angle and a clear public interest case. The recent headlines point to stories about the state budget, deficits, taxes, governor races, school oversight, school funding versus outcomes, housing regulation, climate revenue and healthcare policy. A strong pitch should explain what is changing in California, who is affected, and why the policy or financial impact matters now.

What is a pitch? Read the glossary explainer

Pitch checklist
Lead with the California angle.
Tie the story to policy or public impact.
Use evidence that supports the claim.
Show who is affected and how.
Match the pitch to the right redactie.
Keep the email personal and concise.
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FAQ

Frequently asked questions about CalMatters

Answers to the most common questions. Missing something? Contact us.

CalMatters is best approached with a targeted pitch that has a clear California policy angle, public impact and solid evidence. Presscloud helps you build a relevant press list and send that pitch to the titles that fit your story.
CalMatters demonstrably covers California politics and government, education, budgets, taxes, public finance, housing regulation, climate revenue and healthcare policy.
CalMatters is a nonprofit, nonpartisan online newsroom centered on California government, policy and public life. Its recent coverage shows especially strong activity in politics and government and education.
Presscloud tracks 25 journalists at CalMatters across 8 redacties.
Presscloud helps you reach CalMatters and other relevant outlets with a targeted press list and a personal pitch based on your story angle.
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79,894 journalists in our database · 52,752 publications achieved by customers