De Standaard
Newspaper
De Standaard
www.standaard.be
Newspaper

De Standaard is the largest quality newspaper in Flanders, established in 1918 and headquartered in Brussels, Belgium. It provides in-depth coverage of political, economic, cultural, social, scientific, and technological news, targeting readers seeking comprehensive and informed journalism. As a privately held media company, it offers content across print, digital, video, podcasts, and newsletters, catering to a diverse audience interested in thorough current affairs analysis.

PR target profile

Reach De Standaard with the right story.

De Standaard is a newspaper with 188 journalists in the Presscloud database. The newsroom mainly covers Culture & events, Politics and government, Economy and Finance, Science. Your best shot is a personal pitch that builds on what a journalist recently published.

De Standaard is a leading Belgian media outlet. Below you can read what the editorial team covers and how your news can be featured.

Presscloud tracks 188 journalists at De Standaard, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
83%
Belgium
Belgium 83%
Netherlands 15%
Other 2%

Estimated share of organic search traffic by country.

Outlet at a glance
188
journalists tracked
485.9K
estimated website visitors per month
Company details
Founded 1918
Headquarters Brussel, Brussels Hoofdstedelijk Gewest
Employees 51-200 employees
Past 30 days
62
articles tracked by Presscloud
Fresh off the press

Recently published in De Standaard

A snapshot of what De Standaard recently published.

Editorial structure

188 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Culture & events
62
journalists
Politics and government
54
journalists
Economy and Finance
23
journalists
Science
17
journalists
Tech and ICT
14
journalists
Fit & healthy
13
journalists
Sustainability
13
journalists
Sport
11
journalists

What De Standaard covers

De Standaard reports on a wide range of social topics. Stories with news value, a unique angle, or strong substantiation have the best chance of being placed.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Politics
Politics and government
Juridical, Law & crime
Science

How to pitch successfully to De Standaard

Email the specific journalist personally instead of the general editorial address. Start with clear news value, explain why this is relevant now, and provide sources for depth.

What is a pitch? Read the glossary explainer

Pitch checklist
Personally addressed to journalist
News value in the first two sentences
Minimum 48-hour lead time
Verifiable sources mentioned
No marketing language
Concrete follow-up suggestion
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FAQ

Frequently asked questions about De Standaard

Answers to the most common questions. Missing something? Contact us.

Start with a story that has news value or a unique angle. Pitch directly to the right journalist and count on at least 48 hours of lead time. Bigger stories can take a few weeks.
The editorial team of De Standaard writes about Culture & events, Politics and government, Economy and Finance, Science, among other topics. Stories with demonstrable news value within these themes have the best chance of placement.
The website of De Standaard draws about 485.9K visitors per month.
A short, personal pitch with the core message in the first two sentences works better than a generic press release. Send your press release as a link or attachment, not as the main text of the email.
Check which editorial desk covers your topic and find the journalist who writes about it. The editorial breakdown above shows how many journalists Presscloud tracks per desk, so you can pitch the right person instead of emailing the general newsroom address.
Reaching out to journalists is free: you earn coverage with a strong story, not with budget. With Presscloud you build your press list, write your press release and send it straight to the right journalists. You can try it free for 14 days, no credit card needed.
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79,894 journalists in our database · 52,752 publications achieved by customers