i-D is a global platform dedicated to celebrating fashion, culture, individuality, and youth, with a strong emphasis on emerging talent. It targets a trendy, youthful audience interested in cutting-edge style and cultural trends. The outlet features diverse content across multiple sections and maintains active social media engagement on platforms like Instagram, TikTok, YouTube, and Twitter.
Reach i with the right story.
i is a online media with 4 journalists in the Presscloud database. The newsroom mainly covers Beauty, HR and Career, Food & Beverage. Your best shot is a personal pitch that builds on what a journalist recently published.
i is worth pitching when your story fits the Beauty, HR and Career, or Food & Beverage desks in the United Kingdom. It can be a useful title for brands, companies and organisations with clear news or expert insight that matches those areas.
Presscloud tracks 4 journalists at i, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Recently published in i
A snapshot of what i recently published.
4 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What i covers
i has a newsroom presence in Beauty, HR and Career, and Food & Beverage. That gives you a clear starting point for outreach: your press release or pitch should match the outlet type and one of those known desks.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
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Beauty
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Consumers
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Business
How to pitch successfully to i
Pitch i with a clear, relevant angle that fits Beauty, HR and Career, or Food & Beverage. Keep your email focused on one desk at a time. Explain quickly why your news matters now, what is new, and why it is a fit for this outlet’s online format. Practical detail, a strong spokesperson, and useful supporting material will help your pitch feel easy to assess.
What is a pitch? Read the glossary explainer
Pitch checklist
- Match your story to Beauty, HR and Career, or Food & Beverage
- Pitch one clear angle at a time
- Show why the story matters now
- Keep the subject line direct and specific
- Include a relevant spokesperson or expert
- Add supporting facts, images, or product details if useful
Frequently asked questions about i
Answers to the most common questions. Missing something? Contact us.
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