La Presse
La Presse
lapresse.ca

La Presse is a leading francophone news outlet based in Montreal, Canada, offering in-depth coverage of regional, national, and international news across digital platforms, including a free tablet edition with subscription. Known for its award-winning reporting, special reports, and dynamic discussion space, La Presse serves francophone audiences seeking complete, high-quality journalism. With the largest independent francophone newsroom in North America, La Presse draws on multimedia expertise to deliver rich and diverse news content.

PR target profile

Reach La Presse with the right story.

La Presse is a media outlet with 144 journalists in the Presscloud database. The newsroom mainly covers Sustainability, HR and Career, Fit & healthy, Travel & tourism. Your best shot is a personal pitch that builds on what a journalist recently published.

La Presse has 144 tracked journalists across 12 newsrooms. It is a useful title if you want to pitch French-language news for the Canadian market, with a clear angle tied to one of its known sections.

Presscloud tracks 144 journalists at La Presse, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
86%
Canada
Canada 86%
France 11%
Other 3%

Estimated share of organic search traffic by country.

Outlet at a glance
144
journalists tracked
1M
estimated website visitors per month
Company details
Headquarters Montréal, QC
Employees 201-500 employees
Editorial structure

144 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Sustainability
15
journalists
HR and Career
14
journalists
Fit & healthy
12
journalists
Travel & tourism
12
journalists
Food & Beverage
12
journalists
Politics and government
11
journalists
Beauty
10
journalists
Education
10
journalists

What La Presse covers

La Presse has 12 identified newsrooms, including Sustainability, HR and Careers, Health and Wellness, Travel and Tourism, Food and Drinks, and Politics and Government. With a minimal source level and no recent articles provided, the verifiable editorial framing rests on the media type, its francophone footing in Canada, and these known sections.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Business
Consumers
Medical
Lifestyle travel media
Beauty
Energy

How to pitch successfully to La Presse

To pitch La Presse, get straight to the point. Offer news that is useful to the francophone Canadian audience and clearly link your topic to a known newsroom such as Sustainability, Health and Wellness, Technology and Computing, or Politics and Government. Avoid overly generic messages. Give a precise angle, verifiable facts, and explain why your announcement deserves coverage in this kind of news outlet.

What is a pitch? Read the glossary explainer

Pitch checklist
Your topic is relevant to a francophone news outlet in Canada
Your angle is tied to a known newsroom
Your email subject line clearly states the news
Your pitch summarises the main fact in a few lines
You add verifiable data, sources, or evidence
You tailor your media list before sending
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FAQ

Frequently asked questions about La Presse

Answers to the most common questions. Missing something? Contact us.

For a press release, the most useful approach is to target the right newsroom and the right editorial contacts based on your topic. Presscloud helps you build a targeted media list for La Presse and send a personalised pitch.
To share information, prepare a clear angle, verifiable facts, and an editorial reason linked to a known La Presse section. An editorial tip and a press release have the same goal: offering usable information to the newsroom.
A letter to the outlet is a reader-facing approach, not a PR approach. If you want to get news known, it is better to use a press release or a targeted editorial tip.
The most logical topics to pitch are those that match its known sections, such as Sustainability, HR and Careers, Health and Wellness, Travel and Tourism, Food and Drinks, Politics and Government, or Technology and Computing. The key is a clear angle suited to a francophone news outlet.
This page mainly confirms La Presse’s known editorial structure, with 12 identified newsrooms. To maximise your reach, the goal is not only audience size, but also the right editorial targeting and a relevant pitch.
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79,894 journalists in our database · 52,752 publications achieved by customers