RTL.nl
RTL.nl
rtl.nl

RTL Nederland is a leading Dutch media company that has been offering socially relevant television programmes, news, entertainment, and sports content since 1989. With a focus on a broad Dutch audience, the company delivers content via traditional broadcasts, streaming through Videoland, and digital platforms such as RTL.nl and the Buienradar weather app. RTL Nederland is known for its innovation and diverse media presence, and combines production, technology, and multimedia services to reach viewers wherever and whenever they want it.

PR target profile

Reach RTL.nl with the right story.

RTL.nl is a media outlet with 100 journalists in the Presscloud database. The newsroom mainly covers Economy and Finance, Politics and government, Tech and ICT, Fit & healthy. Your best shot is a personal pitch that builds on what a journalist recently published.

RTL.nl has 101 tracked journalists across 12 editorial teams. That makes it a relevant outlet if you want to tailor a press release or pitch to both hard news and audience-focused stories about money, climate, work, technology, and entertainment.

Presscloud tracks 100 journalists at RTL.nl, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
96%
Netherlands
Netherlands 96%
Belgium 3%
Other 1%

Estimated share of organic search traffic by country.

Outlet at a glance
100
journalists tracked
1.8M
estimated website visitors per month
Company details
Founded 1989
Headquarters Hilversum
Employees 501-1,000 employees
Past 30 days
132
articles tracked by Presscloud
Fresh off the press

Recently published in RTL.nl

A snapshot of what RTL.nl recently published.

Editorial structure

100 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Economy and Finance
15
journalists
Politics and government
14
journalists
Tech and ICT
11
journalists
Fit & healthy
9
journalists
Entrepreneurship
6
journalists
Culture & events
6
journalists
TV & Films
3
journalists
Music
2
journalists

What RTL.nl covers

RTL.nl has 101 tracked journalists across 12 editorial teams. Recent headlines show a strong mix of economic news, energy and climate, labour and dismissal cases, defence and geopolitics, plus plenty of entertainment, reality, and TV news with a clear focus on familiar formats, relationship updates, and viewer reactions.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Juridical, Law & crime
Psyche
Politics and government

How to pitch successfully to RTL.nl

If you want to approach RTL.nl, choose a hook that makes it immediately clear why your topic matters right now to a broad Dutch audience. The headlines show strong interest in energy prices, sustainability, climate impacts, bankruptcies, jobs and income, the consumer effects of policy, defence spending, and geopolitical pressure. RTL.nl also publishes a lot about TV, reality, and entertainment, often with direct updates, new seasons, notable developments, and audience reactions. A good pitch for RTL.nl is therefore concrete, timely, and explained in human terms, with clear impact in euros, behaviour, risk, work, or everyday life.

What is a pitch? Read the glossary explainer

Pitch checklist
Make the news value immediately timely.
Show the impact on Dutch people clearly.
Support claims with clear facts.
Choose a broad audience angle.
Connect to economy, climate, work, or entertainment.
Use a headline that is immediately understandable.
Reach the journalists of RTL.nl with Presscloud
Build your press list, write your press release, and send it in five minutes.
Start your free trial →
14 days free · no credit card
FAQ

Frequently asked questions about RTL.nl

Answers to the most common questions. Missing something? Contact us.

A press release for RTL.nl works best when it is timely and clearly ties into themes the site covers often, such as economy, energy, climate, work, politics, or entertainment. With Presscloud, you can build a targeted media list for RTL.nl and send a personal pitch to the relevant editorial teams.
A news tip for RTL.nl should quickly make clear what is happening, why it is news now, and what the impact is on a broad audience. Presscloud helps you send your tip or press release in a targeted way to RTL.nl and other relevant media for the same story.
You are more likely to get into RTL.nl if your story has a clear news hook and fits recurring topics on the site, such as money, energy, climate, consumer issues, work, geopolitics, or TV and reality. Briefly state what is new, who it matters to, and which facts support it.
RTL.nl publishes a lot about economics and finance, energy, climate, work and layoffs, defence and geopolitics, technology with social impact, and entertainment around TV, reality, and well-known Dutch figures. So a pitch should clearly connect to one of those recurring themes.
For editorial news or a story idea, it is best to approach RTL.nl with a targeted pitch or press release, not a general contact request. Presscloud helps you select the right media contacts and present your story in the right way.
Start now

Build consistent media presence with RTL.nl

With Presscloud, reach the right journalist with the right story in five minutes.

79,894 journalists in our database · 52,752 publications achieved by customers