Sifted is an online media outlet focused on startups, venture capital and technology companies in Europe. It covers company moves, funding activity, policy shifts and operating trends across the startup ecosystem.
Reach Sifted with the right story.
Sifted is a online media with 2 journalists in the Presscloud database. Your best shot is a personal pitch that builds on what a journalist recently published.
Sifted is worth pitching when your story touches startups, investors or tech company building in Europe. It is especially relevant if you have news on fundraising, AI, fintech, robotics, defense tech, founder strategy, hiring or expansion that fits a startup and venture backed context.
Presscloud tracks 2 journalists at Sifted, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
What Sifted covers
Sifted reports on the European startup ecosystem through recurring coverage of funding, investors, company strategy and tech trends. Recent headlines show a strong focus on AI, venture capital moves, fintech, robotics, defense tech, startup salaries, hiring tools, spinouts, regional tech hubs and the policy backdrop shaping startups in the UK and across Europe.
How to pitch successfully to Sifted
Pitch Sifted with a clear startup or investor angle, not a broad corporate announcement. The strongest fit is news tied to European tech: funding rounds, investor strategy, acquisitions, expansion plans, product shifts in AI, fintech or robotics, founder interviews, and data led views on where momentum is building. It also responds to stories that connect company news to wider themes in its headlines, such as AI adoption at scale, the changing venture market, startup hiring, anti fraud tools, university spinouts and UK tech policy changes.
What is a pitch? Read the glossary explainer
Frequently asked questions about Sifted
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