The Grocer
Online Media
The Grocer
www.thegrocer.co.uk
Online Media

The Grocer is the UK’s leading paid-for weekly magazine and online service dedicated to the FMCG sector, serving a diverse audience that includes directors of large multiples, independent retailers, wholesalers, suppliers, growers, and manufacturers. Established in 1862, it provides timely news, in-depth reports, blogs, forums, and a strong recruitment platform focused on sales, marketing, and retail professionals. Known as the "Bible of the UK food and drink industry," The Grocer delivers essential insights enabling its readers to navigate and respond to industry changes effectively.

PR target profile

Reach The Grocer with the right story.

The Grocer is a online media with 10 journalists in the Presscloud database. The newsroom mainly covers HR and Career. Your best shot is a personal pitch that builds on what a journalist recently published.

The Grocer is worth pitching when your news is relevant to professionals in the FMCG sector in the UK. It is especially useful if your story speaks to people working across retail, wholesale, supply, growing, manufacturing, or related commercial roles.

Presscloud tracks 10 journalists at The Grocer, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
94%
United Kingdom
United Kingdom 94%
United States 3%
Other 4%

Estimated share of organic search traffic by country.

Outlet at a glance
10
journalists tracked
76.7K
estimated website visitors per month
Company details
Founded 1862
Headquarters Crawley, West Sussex
Employees 11-50 employees
Past 30 days
40
articles tracked by Presscloud
Fresh off the press

Recently published in The Grocer

A snapshot of what The Grocer recently published.

Editorial structure

10 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
HR and Career
1
journalists

What The Grocer covers

The Grocer has a tracked newsroom presence in HR and Career. That means your pitch should clearly match its trade audience and fit the HR and Career desk when you approach the title.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Lifestyle/Consumer

How to pitch successfully to The Grocer

Pitch The Grocer with a clear trade angle and make the relevance to the FMCG sector obvious from the start. Keep your email practical and specific. Show why the story matters to industry professionals rather than a general consumer audience. If you are reaching out around hiring, workplace issues, leadership moves, recruitment, or career development, align the pitch directly to HR and Career.

What is a pitch? Read the glossary explainer

Pitch checklist
Lead with the FMCG relevance
Match the pitch to HR and Career
Write for a trade audience
Explain the business value clearly
Keep the subject line specific
Personalize your outreach to the desk
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FAQ

Frequently asked questions about The Grocer

Answers to the most common questions. Missing something? Contact us.

Send a pitch with a clear FMCG trade angle and explain why it matters to its professional readership. Presscloud helps you build a targeted press list and send a personal pitch to The Grocer and other relevant outlets.
The safest route is a story that fits the FMCG sector and aligns with the known HR and Career desk. Make the industry relevance explicit in your pitch.
Pitch the most relevant desk for your story. For known coverage, HR and Career is the clearest match, and Presscloud helps you find the right outlet contacts for your topic.
Yes. The Grocer is positioned as a trade focused title serving professionals connected to the FMCG sector, so business relevant industry news is a stronger fit than broad consumer publicity.
The Grocer is a recognized trade title with meaningful reach in its sector. It is best approached with focused, industry relevant news rather than mass market messaging.
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79,894 journalists in our database · 52,752 publications achieved by customers