Twinkle is a Dutch media outlet specializing in news, analysis, and developments within the e-commerce sector, focusing on online shops, retailers, and brands implementing omnichannel strategies. Its content targets professionals interested in digital transformation on the retail floor, offering weekly and daily newsletters, a ten-issue annual magazine, and the influential Twinkle100 ranking of Dutch e-commerce companies. Established in 2005 and headquartered in Woerden, Twinkle serves as a key resource for staying informed about the evolving digital commerce landscape in the Netherlands.
Reach Twinkle with the right story.
Twinkle is a blog with 8 journalists in the Presscloud database. The newsroom mainly covers Retail, Entrepreneurship, Economy and Finance, Marketing & Communication. Your best shot is a personal pitch that builds on what a journalist recently published.
Twinkle is worth pitching when your story affects e commerce, retail, or digital selling in the Netherlands. It is especially relevant if you have news for retailers, online brands, startup founders, or companies shaping how products are sold, marketed, delivered, or discovered.
Presscloud tracks 8 journalists at Twinkle, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Recently published in Twinkle
A snapshot of what Twinkle recently published.
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8 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What Twinkle covers
Twinkle covers Dutch e commerce and retail through its Retail desk, with clear links to Entrepreneurship, Economy and Finance, Marketing & Communication, Lifestyle, and Tech and ICT. Recent coverage shows a strong editorial interest in online retail strategy, AI in commerce, search and product discovery, marketplace and international expansion, regulation around accessibility and returns, logistics and operations, major appointments and deals, and fashion and consumer brand developments.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
How to pitch successfully to Twinkle
Bring Twinkle a story with a clear e commerce or retail angle. The headlines point to useful themes: AI in business operations, search and product discovery, online category innovation, marketplace growth, cross border expansion, logistics, accessibility, digital consumer rules, retail leadership changes, and consolidation across major brands and platforms. Strong pitches will show what is changing for online sellers, retailers, or brands in the Netherlands, and why the development matters in practice for growth, operations, compliance, customer experience, or competitive positioning.
What is a pitch? Read the glossary explainer
Frequently asked questions about Twinkle
Answers to the most common questions. Missing something? Contact us.
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