Presscloud is proud to present, perhaps our best feature ever: the Newsfeed. This brand new functionality creates a PR agenda specifically for your company with potential news hooks. Consider it a sort of in-house PR consultant that precisely tells you where your PR opportunities lie.
In this blog, we share what you can find in it, and how to make the best use of the Newsfeed.
Various types of news hooks
In the Newsfeed, you will find multiple types of news hooks:
Trending topics: is there an upcoming holiday or another static trend relevant to you? Then there’s a good chance you can communicate something about it, even if you hadn’t initially thought of it. In the Newsfeed, we give you a heads up.
Own news: has something been sent from your LinkedIn company page that is newsworthy (possibly in a slightly different guise)? Then the Newsfeed presents a possible angle for a press release.
Market trends: are there significant developments in your market that are relevant to your company? Then the Newsfeed monitors it and immediately provides suggestions to capitalize on it.
Anniversary: is your company celebrating 5 years, 50 years, or maybe even 100 years? That alone is reason enough for a press release! The Newsfeed acts as a timely reminder that the anniversary is approaching.
Presscloud platform news & blogs: we also keep you updated in the Newsfeed on all changes to the platform. Whether these are new features, tips to enhance your profile, or new blogs from the PR academy, you'll see them in your feed right away.
Immediately Available
This is not an Apple announcement where you have to wait years until it's live. We have made the Newsfeed immediately available for all subscribers. If you log into your account now, you will see your personalized feed instantly (although we do need to load the information the first time).
The keen observer will notice that the old dashboard has disappeared. If you now want to view previous campaigns, you can still do so at Press Releases on the left menu. Same for publications: just go to Media Monitoring. For convenience, we also display both on the right side of the Newsfeed.
Is your account limited? Request a 7-day extension, or upgrade through one of our plans. Then you can immediately view your Newsfeed. Good luck!
