Presscloud is constantly evolving, but recently we've implemented some really great features. Here's an update so you, as a user, know exactly what you can now do within Presscloud.
Upload Your Own Contacts
We admit: there were times when uploading your own contacts didn't work properly. And without a clear error message, users often found it difficult to figure out what was wrong. We can understand the frustration. So: no more!
The page for uploading your own contacts has received a complete makeover, guiding you from start to finish. The upload system itself has also been made much more robust, making it less sensitive to small errors. So, go quickly test it on the new page!
Image Generation
Another great feature: a press release really comes to life with a matching image. The problem, however, is that you sometimes (still) don't have one. And adding a stock photo that has been used thousands of times isn't ideal either.
Good news: with our brand new tool, you can generate images that match your press release. No 'AI sludge', but really good images. You can find this tool after composing the press release, at the bottom under 'Main Image'. Note: this feature is only available for subscribers.
Newsfeed
We've already dedicated an entire blog to it, but we can't resist mentioning it once more: the Newsfeed. This is Presscloud's brand new in-house PR assistant that thinks with you every day about new topics your company can engage with.
If you have a regular account with Presscloud, you can see 3 hooks. If you have a subscription, then you have unlimited access!
Filter at PR Academy
What you're reading right now is a blog. We write these weekly, and sometimes even more often. It's not always easy, but we are convinced that these blogs can help Presscloud users.
However, as we've now written so many, it somewhat lacks a clear overview. To improve this, we've now built in a filter. For example, you can see all the Use Cases at a glance! Who knows, you might be featured next time.
More Accurate Analytics
After sending a press release, we report open and click rates. It was notable, however, that some of these opens were registered seconds after the press release was sent. Journalists are quick, but not that quick?
After an investigation, it turned out that certain 'opens' were automatically registered by the recipients' email servers. Although there is a chance that the press release would be opened later, the time of opening was already (incorrectly) registered. We have now ensured that the system is more robust.
