Attitude
Online Media
Attitude
attitude.co.uk
Online Media

Attitude Magazine UK is the UK's best-selling gay magazine, delivering in-depth celebrity interviews, cutting-edge fashion, and travel features alongside coverage of critical global LGBTQ+ issues. Established in 1994 and based in London, it serves the LGBTQ+ community with news and cultural content that is both engaging and informative. The privately held publication maintains a dedicated team and a strong presence in book and periodical publishing.

PR target profile

Reach Attitude with the right story.

Attitude is a online media with 8 journalists in the Presscloud database. The newsroom mainly covers Beauty, HR and Career, Food & Beverage. Your best shot is a personal pitch that builds on what a journalist recently published.

Attitude is worth pitching when your story is relevant to the LGBTQ+ community in the United Kingdom. It can be a useful outlet for brands, organisations and spokespeople with news or ideas that fit an online media title serving that audience and align with its known desks.

Presscloud tracks 8 journalists at Attitude, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Outlet at a glance
8
journalists tracked
Company details
Founded 1994
Headquarters London
Employees 11-50 employees
Editorial structure

8 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Beauty
1
journalists
HR and Career
1
journalists
Food & Beverage
1
journalists

What Attitude covers

Attitude has tracked editorial coverage through its Beauty, HR and Career, and Food & Beverage desks. The existing profile also presents it as an LGBTQ+ focused title with news and cultural content, alongside celebrity interviews, fashion and travel features.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Beauty
Consumers
Lifestyle/Consumer

How to pitch successfully to Attitude

Pitch Attitude with a clear angle that suits an online media title and is genuinely relevant to its audience in the United Kingdom. Keep your approach closely aligned to the desks that are known here: Beauty, HR and Career, and Food & Beverage. If your story also connects to the outlet’s stated LGBTQ+ community focus or its broader cultural and lifestyle positioning, make that relevance obvious from the start and give a concise reason it matters now.

What is a pitch? Read the glossary explainer

Pitch checklist
Match your story to Beauty, HR and Career, or Food & Beverage.
Show why the angle is relevant to the LGBTQ+ community.
Keep the pitch suitable for an online media outlet.
Lead with the strongest news or feature hook.
Explain the cultural or lifestyle relevance clearly.
Tailor your press list so Attitude sits with similar relevant titles.
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FAQ

Frequently asked questions about Attitude

Answers to the most common questions. Missing something? Contact us.

Send a targeted pitch that fits Attitude’s known desks and audience. Presscloud helps you build a relevant press list and approach Attitude alongside other suitable outlets.
Attitude has tracked desks in Beauty, HR and Career, and Food & Beverage. Its existing profile also describes an LGBTQ+ focused title with news and cultural content, plus celebrity interviews, fashion and travel features.
Pitch the desk or editorial contact whose remit best matches your story. Presscloud helps you identify the most relevant route into Attitude and related titles.
Yes, if your story is genuinely relevant to the LGBTQ+ community and suits an online media format. Relevance to a known desk will make the pitch stronger.
Attitude has a focused tracked newsroom with several known desks and a meaningful presence in its market. For pitching, fit and relevance matter more than broad claims about size.
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