VRT
Radio Program · Television Network · Online Media
VRT
www.vrt.be
Radio Program

VRT is the public broadcaster serving the Flemish community in Belgium, specializing in television, digital media, news, and entertainment production. Established in 1930 and headquartered in Brussels, it aims to inform, inspire, and connect residents of Flanders while enriching the regional society. With a strong emphasis on public service, VRT engages a diverse audience through multiple platforms, including radio, TV, and digital channels.

PR Target Profile

Reach VRT with the right story.

VRT is a radio program with 164 journalists in the Presscloud database. The newsroom mainly covers National Media, Politics and government, Culture & events, Music. Your best shot is a personal pitch that builds on what a journalist recently published.

VRT is a leading Belgian media outlet. Below you can read what the editorial team covers and how your news can be featured.

Presscloud tracks 164 journalists at VRT, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Outlet snapshot
164
journalists tracked
16.9K
estimated reach
39.8K
website visitors per month
Past month
125
articles published in this outlet
Editorial structure

164 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
National Media
76
journalists
Politics and government
46
journalists
Culture & events
27
journalists
Music
17
journalists
Marketing & Communication
15
journalists
Economy and Finance
8
journalists
Fit & healthy
7
journalists
Juridical, Law & crime
7
journalists

What VRT covers

VRT reports on a wide range of social topics. Stories with news value, a unique angle, or strong substantiation have the best chance of being placed.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

National Media
Politics and government
Culture & events
Music
Marketing & Communication
Economy and Finance

How to pitch successfully to VRT

Email the specific journalist personally instead of the general editorial address. Start with clear news value, explain why this is relevant now, and provide sources for depth.

What is a pitch? Read the glossary explainer

Pitch checklist
Personally addressed to journalist
News value in the first two sentences
Minimum 48-hour lead time
Verifiable sources mentioned
No marketing language
Concrete follow-up suggestion
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FAQ

Frequently asked questions about VRT

Answers to the most common questions. Missing something? Contact us.

Start with a story that has news value or a unique angle. Pitch directly to the right journalist and count on at least 48 hours of lead time. Bigger stories can take a few weeks.
The editorial team of VRT writes about National Media, Politics and government, Culture & events, Music, among other topics. Stories with demonstrable news value within these themes have the best chance of placement.
The estimated reach of VRT is 16.9K people. The website also draws about 39.8K visitors per month.
A short, personal pitch with the core message in the first two sentences works better than a generic press release. Send your press release as a link or attachment, not as the main text of the email.
Check which editorial desk covers your topic and find the journalist who writes about it. The editorial breakdown above shows how many journalists Presscloud tracks per desk, so you can pitch the right person instead of emailing the general newsroom address.
Reaching out to journalists is free: you earn coverage with a strong story, not with budget. With Presscloud you build your press list, write your press release and send it straight to the right journalists. You can try it free for 14 days, no credit card needed.
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79,894 journalists in our database · 52,752 publications achieved by customers