VRT
Radio Program · Television Network · Online Media
VRT
www.vrt.be
Radio Program

VRT is the public broadcasting organization for radio and television in the Flemish region of Belgium, operating as a public company headquartered in Brussels. Established in 1930, it specializes in broadcasting, digital media, television, news, entertainment, and production, serving a wide audience with comprehensive media content. With over 3,000 employees and a strong digital presence, VRT positions itself as a ubiquitous media provider under the tagline "VRT voel je overal."

PR target profile

Reach VRT with the right story.

VRT is a radio program with 165 journalists in the Presscloud database. The newsroom mainly covers Politics and government, Culture & events, Music, Marketing & Communication. Your best shot is a personal pitch that builds on what a journalist recently published.

VRT is a leading Belgian media outlet. Below you can read what the editorial team covers and how your news can be featured.

Presscloud tracks 165 journalists at VRT, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
86%
Belgium
Belgium 86%
Netherlands 13%
Other 2%

Estimated share of organic search traffic by country.

Outlet at a glance
165
journalists tracked
2.8M
estimated website visitors per month
Company details
Founded 1930
Headquarters Brussels, Brussels
Employees 1,001-5,000 employees
Past 30 days
282
articles tracked by Presscloud
Fresh off the press

Recently published in VRT

A snapshot of what VRT recently published.

Mysteries van Vlaanderen: "Iedereen begon achter in zijn tuin diamanten te slijpen": hoe de Kempen diamantstreek werden
VRT VRT Article
“Mysteries van Vlaanderen: "Iedereen begon achter in zijn tuin diamanten te slijpen": hoe de Kempen diamantstreek werden”
3 weeks ago
Klimaatopwarming brengt wilde soort pijlinktvis naar Noordzee: "Ideaal om te vullen en te grillen op de barbecue"
VRT VRT Article
“Klimaatopwarming brengt wilde soort pijlinktvis naar Noordzee: "Ideaal om te vullen en te grillen op de barbecue"”
3 weeks ago
Kleinzoon helpt grootmoeder (93), die al jaren niet meer rijdt, van verkeersboetes af dankzij stickervr
VRT VRT Article
“Kleinzoon helpt grootmoeder (93), die al jaren niet meer rijdt, van verkeersboetes af dankzij stickervr”
3 weeks ago
Amerikaans leger belooft militairen 4 dagen verlof om 'GTA VI' te spelen als ze minstens 2 jaar bijtekenen
VRT VRT Article
“Amerikaans leger belooft militairen 4 dagen verlof om 'GTA VI' te spelen als ze minstens 2 jaar bijtekenen”
3 weeks ago
Nederlandse politie vindt bij zoekactie naar vermiste postbode de botresten van andere man
VRT VRT Article
“Nederlandse politie vindt bij zoekactie naar vermiste postbode de botresten van andere man”
3 weeks ago
Vanaf volgende week reclame op ChatGPT: zo bescherm je je privacy
VRT VRT Article
“Vanaf volgende week reclame op ChatGPT: zo bescherm je je privacy”
3 weeks ago
Editorial structure

165 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Politics and government
45
journalists
Culture & events
25
journalists
Music
17
journalists
Marketing & Communication
15
journalists
Fit & healthy
7
journalists
Juridical, Law & crime
7
journalists
Sport
7
journalists
Tech and ICT
7
journalists

What VRT covers

VRT reports on a wide range of social topics. Stories with news value, a unique angle, or strong substantiation have the best chance of being placed.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Politics and government
Culture & events
Marketing & Communication
Medical
IT/ICT
Juridical, Law & crime

How to pitch successfully to VRT

Email the specific journalist personally instead of the general editorial address. Start with clear news value, explain why this is relevant now, and provide sources for depth.

What is a pitch? Read the glossary explainer

Pitch checklist
✓ Personally addressed to journalist
✓ News value in the first two sentences
✓ Minimum 48-hour lead time
✓ Verifiable sources mentioned
✓ No marketing language
✓ Concrete follow-up suggestion
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FAQ

Frequently asked questions about VRT

Answers to the most common questions. Missing something? Contact us.

Start with a story that has news value or a unique angle. Pitch directly to the right journalist and count on at least 48 hours of lead time. Bigger stories can take a few weeks.
The editorial team of VRT writes about Politics and government, Culture & events, Music, Marketing & Communication, among other topics. Stories with demonstrable news value within these themes have the best chance of placement.
The website of VRT draws about 2.8M visitors per month.
A short, personal pitch with the core message in the first two sentences works better than a generic press release. Send your press release as a link or attachment, not as the main text of the email.
Check which editorial desk covers your topic and find the journalist who writes about it. The editorial breakdown above shows how many journalists Presscloud tracks per desk, so you can pitch the right person instead of emailing the general newsroom address.
Reaching out to journalists is free: you earn coverage with a strong story, not with budget. With Presscloud you build your press list, write your press release and send it straight to the right journalists. You can try it free for 14 days, no credit card needed.

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79,894 journalists in our database · 52,752 publications achieved by customers