Niche · Beauty · Belgium

Beauty journalists in Belgium:
120+ contacts at 90+ outlets

Belgium has 120+ active beauty journalists at 90+ outlets. Dutch-speaking publications such as Feeling, Flair and Knack Weekend sit alongside French-speaking titles such as ELLE Belgique and Marie Claire Belgique. National coverage therefore requires a relevant story, strong imagery and a pitch in the newsroom’s language.

Presscloud tracks 120+ journalists covering beauty, skincare, makeup and cosmetics in Belgium across 90+ outlets. This page explains how the Belgian media landscape is divided, which subjects get picked up and how to approach Dutch-speaking and French-speaking beauty journalists.

Updated weekly · Last: July 13, 2026 · Reading time: 7 min

Beauty-focus score · top 9

0–100

Ranked on relevance, not volume. Niche titles score higher than broad mainstream media.

Elle Belgique

100

Gael

Het Laatste Nieuws

pmg.be

Gazet van Antwerpen

Autogids

Cutting Edge

Het Belang van Limburg

Borgerhoff & Lamberigts

120+

journalists in this niche

90+

active media outlets

450+

publications tracked in 2026

The Belgian beauty media landscape in 2026

Belgian beauty journalism spans lifestyle magazines, weekend supplements and specialist online sections. In Flanders, publications including Feeling, Flair, Libelle and Knack Weekend cover skincare, makeup and wellness. French-speaking readers are reached through titles such as ELLE Belgique, Marie Claire Belgique and other francophone lifestyle media.

This bilingual market needs more than one generic email. Product names may stay the same, but the introduction, spokesperson and timing should fit the newsroom’s language. Belgian availability, local retailers and a domestic angle often matter more than an international launch without local context.

Which topics Belgian beauty journalists cover

Beauty desks cover evidence-led skincare, SPF, ingredients, refillable packaging, inclusive product ranges, Belgian brands and treatments relevant to their readers. A launch is easier to assess when journalists can test the product and immediately receive clear claims, pricing, Belgian retail information and publication-ready imagery.

How to approach beauty journalists in Belgium

Three principles help your pitch stay relevant.

Use the right language

Pitch Flemish newsrooms in Dutch and francophone newsrooms in French. Adapt examples and spokespeople as well.

Make testing easy

Allow enough testing time and include ingredients, instructions, pricing and Belgian availability from the start.

Support every claim

Avoid big promises without evidence. Share research, expert context and clear limitations.

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FAQ

Frequently asked questions about beauty PR in Belgium

Answers to the most frequently asked questions. Missing something? Contact us.

Beauty appears in Flemish lifestyle media such as Feeling, Flair, Libelle and Knack Weekend and in French-speaking titles such as ELLE Belgique and Marie Claire Belgique. Presscloud tracks 120+ active beauty journalists in Belgium.

For national coverage, yes. Send Flemish newsrooms a Dutch pitch and francophone newsrooms a French version. Localize the context and contact person instead of translating word for word.

Give journalists enough time to test a product properly. Seasonal magazine features can require several weeks or months of lead time, while online desks can move faster.

Include the news, audience, ingredients or mechanism, price, Belgian retailers, launch date and a link to usable imagery. State who can answer questions in Dutch and French.

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