RTBF
Radio Program · Television Network
RTBF
www.rtbf.be ·Brussels
Radio Program

RTBF is the public broadcasting organization serving the French-speaking community of Belgium, based in Brussels. It operates multiple television channels and radio stations, delivering a broad range of audiovisual and informational content tailored to the French-speaking audience. As a government agency with over 1,000 employees, RTBF is a key player in Belgium's public sector media landscape.

PR target profile

Reach RTBF with the right story.

RTBF is a radio program with 352 journalists in the Presscloud database. The newsroom mainly covers Music, Culture & events, Politics and government, Sport. Your best shot is a personal pitch that builds on what a journalist recently published.

RTBF is a leading Belgian media outlet. Below you can read what the editorial team covers and how your news can be featured.

Presscloud tracks 352 journalists at RTBF, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin
Where the search traffic comes from
51%
Belgium
Belgium 51%
France 39%
Other 10%

Estimated share of organic search traffic by country.

Outlet at a glance
352
journalists tracked
953.7K
estimated website visitors per month
Company details
Founded 1930
Headquarters Bruxelles, Belgium
Employees 1,001-5,000 employees
Past 30 days
1,078
articles tracked by Presscloud
Fresh off the press

Recently published in RTBF

A snapshot of what RTBF recently published.

Editorial structure

352 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Music
99
journalists
Culture & events
66
journalists
Politics and government
48
journalists
Sport
23
journalists
Fit & healthy
22
journalists
Industry
21
journalists
Tech and ICT
18
journalists
Marketing & Communication
18
journalists

What RTBF covers

RTBF reports on a wide range of social topics. Stories with news value, a unique angle, or strong substantiation have the best chance of being placed.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Events
Music
Culture
Personal health
Art

How to pitch successfully to RTBF

Email the specific journalist personally instead of the general editorial address. Start with clear news value, explain why this is relevant now, and provide sources for depth.

What is a pitch? Read the glossary explainer

Pitch checklist
Personally addressed to journalist
News value in the first two sentences
Minimum 48-hour lead time
Verifiable sources mentioned
No marketing language
Concrete follow-up suggestion
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FAQ

Frequently asked questions about RTBF

Answers to the most common questions. Missing something? Contact us.

Start with a story that has news value or a unique angle. Pitch directly to the right journalist and count on at least 48 hours of lead time. Bigger stories can take a few weeks.
The editorial team of RTBF writes about Music, Culture & events, Politics and government, Sport, among other topics. Stories with demonstrable news value within these themes have the best chance of placement.
The website of RTBF draws about 953.7K visitors per month.
A short, personal pitch with the core message in the first two sentences works better than a generic press release. Send your press release as a link or attachment, not as the main text of the email.
Check which editorial desk covers your topic and find the journalist who writes about it. The editorial breakdown above shows how many journalists Presscloud tracks per desk, so you can pitch the right person instead of emailing the general newsroom address.
Reaching out to journalists is free: you earn coverage with a strong story, not with budget. With Presscloud you build your press list, write your press release and send it straight to the right journalists. You can try it free for 14 days, no credit card needed.
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Build consistent media presence with RTBF

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79,894 journalists in our database · 52,752 publications achieved by customers