RTBF
Radio Program · Television Network
RTBF
www.rtbf.be ·Brussels
Radio Program

RTBF (Radio Télévision Belge Francophone) is the public broadcaster serving Belgium’s French-speaking community, offering diverse television and radio programming across multiple channels, including La Une, La Deux, and Arte Belgique. Established in 1930 and headquartered in Brussels, RTBF focuses on delivering informative, cultural, and audiovisual content to a Francophone audience. Its broad reach across TV, radio, online platforms, and social networks positions it as a key media outlet within Belgium’s public sector broadcasting landscape.

PR Target Profile

Reach RTBF with the right story.

RTBF is a radio program with 348 journalists in the Presscloud database. The newsroom mainly covers Music, National Media, Culture & events, Politics and government. Your best shot is a personal pitch that builds on what a journalist recently published.

RTBF is a leading Dutch media outlet. Below you can read what the editorial team covers and how your news can be featured.

Presscloud tracks 348 journalists at RTBF, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Outlet snapshot
348
journalists tracked
8.7K
estimated reach
63.3K
website visitors per month
Editorial structure

348 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Music
102
journalists
National Media
86
journalists
Culture & events
68
journalists
Politics and government
45
journalists
Sport
25
journalists
Fit & healthy
22
journalists
Industry
22
journalists
Marketing & Communication
19
journalists

What RTBF covers

RTBF reports on a wide range of social topics. Stories with news value, a unique angle, or strong substantiation have the best chance of being placed.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Music
National Media
Culture & events
Politics and government
Sport
Fit & healthy

How to pitch successfully to RTBF

Email the specific journalist personally instead of the general editorial address. Start with clear news value, explain why this is relevant now, and provide sources for depth.

What is a pitch? Read the glossary explainer

Pitch checklist
✓ Personally addressed to journalist
✓ News value in the first two sentences
✓ Minimum 48-hour lead time
✓ Verifiable sources mentioned
✓ No marketing language
✓ Concrete follow-up suggestion
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FAQ

Frequently asked questions about RTBF

Answers to the most common questions. Missing something? Contact us.

Start with a story that has news value or a unique angle. Pitch directly to the right journalist and count on at least 48 hours of lead time. Bigger stories can take a few weeks.
The editorial team of RTBF writes about Music, National Media, Culture & events, Politics and government, among other topics. Stories with demonstrable news value within these themes have the best chance of placement.
The estimated reach of RTBF is 8.7K people. The website also draws about 63.3K visitors per month.
A short, personal pitch with the core message in the first two sentences works better than a generic press release. Send your press release as a link or attachment, not as the main text of the email.
Check which editorial desk covers your topic and find the journalist who writes about it. The editorial breakdown above shows how many journalists Presscloud tracks per desk, so you can pitch the right person instead of emailing the general newsroom address.
Reaching out to journalists is free: you earn coverage with a strong story, not with budget. With Presscloud you build your press list, write your press release and send it straight to the right journalists. You can try it free for 14 days, no credit card needed.

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79,894 journalists in our database · 52,752 publications achieved by customers