Analytics

Measuring
is knowing.

360° insight into the impact of your press release. Open rates, reach, publications, and visitors - in one clear dashboard.

Per journalist
Open tracking
Real-time
Publications
One dashboard
All insights
🔒 presscloud.ai/analytics
Campagne
Lancering EcoBottle Pro
● Live
Geopend
↑ 18%
142
Bereik
↑ 34%
2,4M
Publicaties
↑ 9%
27
Engagement (afgelopen 7 dagen)
Geopend Geklikt
0% 25% 50% 75% 100% Ma Di Wo Do Vr Za Zo
Presscloud customers were mentioned in
De Telegraaf RTL Nieuws Nu.nl Het FD Tweakers Volkskrant NRC
What you measure

Every metric that
truly matters.

No vanity metrics. No vague reports. Presscloud Analytics shows what happens after you hit send - from the first open to the last publication.

Open rate
68%
Which journalists opened your press release
Reach
2,4M
Total readers of your publications
Publications
27
Real-time found in news sources
Newsroom Visitors
4.812
From press, social, and search engines
The Analytics Dashboard

Four views. No complex numbers.
Everything in one overview.

Insightful results on the impact of your message - without a data engineer.

Open rates

See exactly who opened your press release.

Track per journalist whether your message is opened and how often. This way, you know immediately which contacts genuinely show interest.

Visible per journalist
Open history per message
Directly in your dashboard
🔒 presscloud.ai/campagnes/eco-bottle/open-rates
Open rates per journalist
Vandaag 7d 30d
JournalistOutlet · BeatOpensStatus
S
Sophie van den Berg
Volkskrant · Tech
4
11:24
M
Marc Janssen
NRC · Business
2
12:08
L
Lisa Hoekstra
RTL · Economie
0
Niet geopend
D
Daan de Vries
Tweakers · Tech
6
09:51
A
Anouk Bakker
AD · Lifestyle
1
14:33
Publications

Every publication. Realtime found.

Presscloud monitors Dutch and Belgian news sources. As soon as your press release is picked up somewhere, it automatically appears in your overview.

Outlet and date per publication
Linked to your campaign
One overview for all your mentions
🔒 presscloud.ai/media-monitoring
Gevonden publicaties
Laatste 7 dagen
27 vermeldingen
Nn
Nu.nl · vandaag
EcoBottle Pro: duurzame drinkfles
T
Tweakers · 2u
Review: EcoBottle in de praktijk
An
AD.nl · 4u
Startup van het jaar?
HF
Het FD · gisteren
Greentech-bedrijven trekken EU aan
Newsroom

Who visits your online newsroom?

See where visitors come from, which press releases they read, and how often they return. Optimize your content based on real data.

Visitors per channel
Top performing press releases
Geographic distribution
🔒 acme.presscloud.ai/analytics
Bezoekers (30d)
4.812 ↑ 23%
Per kanaal
Directe pers 1.840
Social 1.320
Zoekmachines 980
Verwijzingen 672
Best gelezen persberichten
01
Lancering EcoBottle Pro
2:14 gem. tijd
1.842 weergaven
02
Q1 Resultaten 2026
1:48 gem. tijd
1.108 weergaven
03
Samenwerking TechCorp
0:58 gem. tijd
724 weergaven
Activity

One timeline of
everything that happens.

Opens and publications come together in a single chronological overview per campaign. No separate tabs or exports - just see what moves.

Opens and publications on one timeline
Filterable by campaign
Click through to each message
🔒 presscloud.ai/campagnes/eco-bottle/activiteit
Activiteitenoverzicht
Alles Opens Publicaties
Nu.nl publiceerde over EcoBottle Pro
11:42 · vandaag
Sophie van den Berg (Volkskrant) opende je persbericht
11:24 · vandaag
Tweakers publiceerde een review
10:08 · vandaag
Marc Janssen (NRC) opende je persbericht
09:51 · vandaag
AD.nl nam je persbericht over
gisteren
For comparison

Save up to 90% on PR costs.

What a PR agency costs in one campaign, you pay at Presscloud for a whole year.

01
Freelance PR consultant
Per campaign
€1.200 – 3.000
02
National PR agency
Per campaign
€2.500 – 4.000
03
International PR agency
Per campaign
€3.000 – 10.000
04
Presscloud
Per month · unlimited campaigns
€129 – 249
★ Recommended
Subscriptions

One platform.
Two simple plans.

Save 90% on your marketing costs. Gain free media exposure with affordable and convenient PR software.

Essential
For SMEs and startups who want to do their own PR.
€129 / month
See all features
Complete press list with relevant journalists
Send and track press releases
Full Online Newsroom
Access to full PR Academy
12 press releases per year
100 Mailings per press release
Monitor publications of your press release
Own domain (e.g., press.mycompany.com)
Popular
Pro
For growing brands with regular PR activities.
€249 / month
See all features
Complete press list with relevant journalists
Send and track press releases
Full Online Newsroom
Access to full PR Academy
Unlimited press releases
500 Mailings per press release
Monitor publications of your press release
Own domain (e.g., press.mycompany.com)

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account.

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