PR feels like a specialized field for many companies. You have news, but not always the time, experience, or resources to bring that story to the attention of journalists in the right way. Ads are easily arranged but lack credibility. Earned media is more powerful but requires nuance, timing, and the right approach.
Presscloud was developed to solve exactly that problem. Our platform combines smart, AI-driven tools that simplify the entire PR process, from writing a press release to personally approaching journalists and measuring results.
Writing press releases without journalistic mistakes
Writing a press release sounds easier than it is. Too commercial, and you're out. Too vague, and no one understands why it's newsworthy. Journalists pay close attention to tone, structure, and relevance.
The AI writing tool from Presscloud helps you draft a journalistically sound press release in a minute, which can later be adjusted by our AI copywriter, Annie. The tool takes into account all the unwritten rules of PR: a neutral tone, logical structure, and focus on newsworthiness. At the same time, the press release is fully tailored to your organization and story. This increases the likelihood that your message will actually be read.
Always the right journalists
Even the best press release has little value if it reaches the wrong people. Many companies have at most a few general press email addresses and hope for the best.
Presscloud provides access to an extensive database with tens of thousands of journalists. You can easily select based on topic, medium, and recent publications. No time to do this manually? Our AI Press Lists tool automatically compiles a relevant press list for you, completely tailored to your news. Within a minute, you have a selection of journalists who match the content and are still active in your field.
Personalised Pitches: personal but scalable
New within Presscloud are the Personalised Pitches, as you read last week. While press releases are often generic, more and more journalists expect a personal approach. But doing this manually is almost unsustainable.
With Personalised Pitches, you combine the best of both worlds. The tool generates a personal pitch for each journalist, based on their interests, previous articles, and the topic of your news. This way, each approach feels one-on-one, while still being scalable. This not only increases the chances of opens but more importantly, actual responses.
Setting up campaigns and tracking results
PR doesn't end with sending out your story. Gaining insights into what happens afterward is just as important. With Presscloud, you can set up a complete PR campaign in just a few minutes and track precisely what happens. You see who opens your press release or pitch, which media publish, and how your campaign performs. These insights help you to continuously refine your PR strategy and work more effectively.
By bringing writing, approaching, and analyzing together in one platform, Presscloud makes PR more accessible, comprehensible, and above all smarter. Create your account now and start a campaign immediately!
