A press release can be worth gold, provided it reaches the right people. A crucial part of PR is finding the right distribution network. But how do you ensure that? That's where Presscloud's distribution network comes into play. Our powerful SaaS tool ensures that your press releases reach relevant media and journalists, so your message is truly heard.
Ever-growing reach
Many entrepreneurs or managers have built up a network over time and have neatly stored the contact details of multiple journalists in their Rolodex or Excel file. This is, of course, perfectly fine, and that personal touch will certainly help in securing publications.
With Presscloud's database, however, you have access to nearly 80,000 journalists and editors spread across various sectors, from technology and finance to lifestyle and fashion. This number continues to grow and is kept as up-to-date as possible. This way, you don't have to worry about manually searching and approaching contacts, allowing you to focus on creating strong content.
Become an established name in your industry
Suppose your company has just developed an innovative product, and you communicate this through a press release. Thanks to Presscloud's extensive database, your press release lands directly in the inboxes of editors and journalists who are precisely interested in your industry. This significantly increases the chances of publications. Combine this with your own contacts, and you have the best of both worlds.
Once you can effectively bring your news to the right media's attention with Presscloud. But, by more frequently sharing valuable insights and knowledge through targeted press releases, you can really build a reputation as a reliable source. Over time, journalists will more often approach your company for comments or interviews. The power lies in repetition!
More visibility and new customers
Every entrepreneur knows how important brand awareness is. Our tools help your business by smartly distributing press releases, making you stand out more quickly to a larger audience. Every published article, mention, and positive publicity increases your brand recognition and attracts potential customers.
Ultimately, you want to see concrete results, of course. This is difficult to measure with PR alone, unlike online marketing campaigns where you can literally see your ROI through clicks and orders. However, don't underestimate PR: by effectively reaching the right target audience, you not only increase traffic to your website but also create new opportunities to convert visitors into customers.
Why Presscloud?
One of Presscloud's strengths is our carefully built and continually updated distribution network, which now stretches from the Netherlands to Belgium to the United States. In addition, we support you with helpful services such as writing and editing press releases, compiling press lists, and monitoring and reporting results. Do you also want to grow your business and reach your target audience more intelligently? With Presscloud, you have the right partner to take your PR to the next level. Schedule a demo for a demonstration of all possibilities.
