Thought Leader
Research by Enquiro shows that 70 percent of purchases by B2B enterprises are strongly influenced by word-of-mouth recommendations. The quickest marketing hack? Just deliver excellent work and make sure people talk about it.
This blog won't help you in making sure your solutions, products, or services are known because they're so good or efficient. Why can't I help you with that?
- Because I probably have no idea how your industry or solution works;
- If you want the world to know that your company is the best, you can just get an advertisement;
- I can't do much (like juggling or speaking Portuguese), but I can help you make your expert status known.
Claiming Thought Leadership
Therefore, the blogs on this site talk about the reasons why you too should ensure that your company is seen as a thought leader. Various experts explain why content marketing is the best marketing solution for B2B companies. You'll read why publishing your own content works better than simply advertising. You also discover why, especially in an era of fake news, using PR is necessary. Companies without a strong reputation risk incurring unnecessary costs for recruiting personnel or paying too much for business loans.
Indeed, there are good reasons to consider why B2B companies aim to claim a thought leadership position. But how do you go about it? I'll explain how you create internal support for content marketing. Cases of successful PR campaigns are shared. This way, you can also get to work with the PR of your company. By achieving attention in independent news media, it's possible to get ahead of the competition. Learn from experts how to become a thought leader in your industry.
