Your press release has been published! A wonderful phrase to hear, because it is direct evidence of interest in your press release. Of course, one publication is not the same as another, but it is certainly an indicator that your press release is being taken seriously and considered interesting to the general public. And one publication often leads to more.
It is not as rare anymore to appear in the news. What used to seem like a distant possibility, reserved for a select few, is now available to anyone with a good story. Presscloud offers PR on a silver platter: for press releases, we offer writing assistance, and for press lists, we can select from our database of 80,000 journalists, ensuring you reach only the most relevant media.
Promoting publications
Last year, we published a blog about maximizing the impact of your publication. To avoid repetition, we now offer just one piece of advice: post your most beautiful and suitable publications on your socials with a direct link to the placement. LinkedIn, in particular, is a great platform for this: "Thank you @AD for the wonderful mention. We are pleased that our sustainable solution is getting the stage it deserves".
Loyal followers, such as (former) colleagues, family members, teammates, and other enthusiasts will firstly enjoy reading about your excellent achievement. But beyond that, it can generate a lot of additional reach. Meaning even more people will read your news, on top of the initial publication.
Praise all publications
We mentioned it earlier: one publication is not the same as another. Every company hopes for a publication in AD or de Volkskrant, but unfortunately, that is not the reality. Fortunately, there are many more media outlets that might align even better with your company (and target audience).
Perhaps media outlets like MetaalNieuws, AT-Aandrijftechniek, VerpakkingsManagement, and Vraag & Aanbod are not the most well-known names at first glance, but for a press release about the 2025 Mikrocentrum Kunststoffenbeurs, they are perfect channels to be placed in. As you can see, every publication has its lid.
Take-away
Finally, about the previously mentioned scarcity: is it indeed a thing of the past? If you use our tools properly, then yes. It might seem obvious, but nonetheless: we have seen that press releases with a higher Presscloud score also tend to get more publications on average. Now you know! A little gift for finishing the blog. We will elaborate more on that score and the causal relationship later.
For now: create an account on Presscloud (if you don't have one yet) or log in, and start facilitating publications immediately!
