Business Insider is a privately held global newsroom based in New York that focuses on business, technology, and economic news to inform and empower ambitious, curious readers. With over 10 million followers on LinkedIn and a team of approximately 200-500 employees, it delivers timely stories and context to help its audience stay ahead. The outlet offers daily top stories and newsletter subscriptions through its website, catering to professionals seeking in-depth business insights.
Reach Insider with the right story.
Insider is a media outlet with 9 journalists in the Presscloud database. The newsroom mainly covers HR and Career, Economy and Finance, Sustainability, Entertainment. Your best shot is a personal pitch that builds on what a journalist recently published.
Insider is worth pitching when your story can speak to a broad U.S. newsroom with business, lifestyle, and sector-specific angles. It can be a relevant outlet for companies, brands, and organizations that have clear news value for desks such as HR and Career, Economy and Finance, Sustainability, Entertainment, Travel & tourism, Real estate, or Innovation.
Presscloud tracks 9 journalists at Insider, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
9 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What Insider covers
Insider has a newsroom in the United States with coverage routed through desks including HR and Career, Economy and Finance, Sustainability, Entertainment, Travel & tourism, Real estate, and Innovation. The known desk structure shows that pitches should match one of these areas clearly and present a timely angle that fits a news outlet rather than general marketing copy.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
How to pitch successfully to Insider
Pitch Insider with a clear news angle that matches a specific desk. Be direct about why the story matters now, and tailor the framing to the desk you are contacting, whether that is HR and Career, Economy and Finance, Sustainability, Entertainment, Travel & tourism, Real estate, or Innovation. A strong pitch for this outlet should quickly show relevance to its U.S. newsroom and avoid broad promotional language.
What is a pitch? Read the glossary explainer
Frequently asked questions about Insider
Answers to the most common questions. Missing something? Contact us.
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