Online Media

The i Paper

inews.co.uk

Online Media

The i Paper is an online media outlet in its home market. Presscloud tracks it with the Sustainability and Science desks.

PR target profile

Reach The i Paper with the right story.

The i Paper is a online media with 5 journalists in the Presscloud database. The newsroom mainly covers Sustainability, Science. Your best shot is a personal pitch that builds on what a journalist recently published.

The i Paper is worth pitching when your news fits Sustainability or Science in its home market. It can be a useful outlet for organizations, researchers, and companies with clear updates or commentary that match those desks.

Presscloud tracks 5 journalists at The i Paper, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Outlet at a glance

journalists tracked

109.3K

estimated website visitors per month

Editorial structure

5 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →

Sustainability

journalists

Science

journalists

What The i Paper covers

The i Paper has tracked editorial coverage through its Sustainability and Science desks. For PR purposes, that gives you a clear starting point: your story should align closely with one of those desk labels and be framed for an online media outlet.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

Energy

Science

How to pitch successfully to The i Paper

Pitch The i Paper with a focused angle that clearly matches either Sustainability or Science. Keep your email direct. Explain what the news is, why it matters now, and why it belongs with that desk. If your story touches Energy or Science, make that relevance obvious in the subject line and opening lines. Use plain language, offer a credible source or spokesperson, and avoid a broad corporate message that does not connect to the outlet's tracked coverage.

What is a pitch? Read the glossary explainer

Pitch checklist

✓ Match your pitch to Sustainability or Science

✓ Lead with a clear news angle

✓ Make any Energy or Science link explicit

✓ Write for an online media format

✓ Keep the subject line specific

✓ Offer a relevant source or spokesperson

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FAQ

Frequently asked questions about The i Paper

Answers to the most common questions. Missing something? Contact us.

Start with a pitch that clearly fits The i Paper's tracked Sustainability or Science coverage. Presscloud helps you build a targeted press list and send a personal pitch to the outlets that match your story.

Presscloud tracks The i Paper with the Sustainability and Science desks. Its listed beats also include Energy and Science.

Pitch the desk that best matches your story, based on the tracked Sustainability or Science coverage. Presscloud helps you find the most relevant media targets for your topic and approach them with a focused pitch.

The i Paper is a relevant outlet to consider if your story clearly belongs in Sustainability or Science. Your angle should be specific and easy to place within one of those desks.

The i Paper has meaningful digital reach in its market as an online media title. For PR, the more important question is whether your story closely matches its tracked desks and beats.