ZDNet
Online Media
ZDNet
www.zdnet.com
Online Media

ZDNet is an online media outlet focused on technology, business, industry, and related consumer tech topics. Its coverage spans desks including Tech and ICT, HR and Career, Industry, and Retail.

PR target profile

Reach ZDNet with the right story.

ZDNet is a online media with 8 journalists in the Presscloud database. The newsroom mainly covers Tech and ICT, HR and Career, Industry, Retail. Your best shot is a personal pitch that builds on what a journalist recently published.

ZDNet is worth pitching when your news has a clear technology, workplace, industry, or retail angle in its home market. It is a strong fit for companies with product news, practical business technology insights, security developments, workplace change, or consumer tech stories backed by real use cases.

Presscloud tracks 8 journalists at ZDNet, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Outlet at a glance
8
journalists tracked
153.8K
estimated website visitors per month
Company details
Headquarters San Francisco, CA
Employees 1,001-5,000 employees
Past 30 days
299
articles tracked by Presscloud
Editorial structure

8 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →
Tech and ICT
4
journalists
HR and Career
1
journalists
Industry
1
journalists
Retail
1
journalists

What ZDNet covers

ZDNet covers technology and digital business through desks including Tech and ICT, HR and Career, Industry, and Retail. Recent headlines show recurring coverage of hands on product testing, AI tools and software, cybersecurity and privacy, mobile and device ecosystems, smart home and home backup tech, workplace skills, and practical buying advice tied to major consumer tech brands and everyday business use.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

IT/ICT
Industry
Tech and ICT
Retail
Business

How to pitch successfully to ZDNet

Pitch ZDNet with a specific technology story and a practical angle. The headlines point to strong interest in tested products, software and AI tools in real workflows, security risks and fixes, mobile platforms, smart home gear, and workplace change around AI skills and management. A good pitch should quickly show what is new, who it affects, and why it matters in practice. If you are pitching a product, give the outlet something concrete to evaluate. If you are pitching business technology or career news, lead with a clear operational impact rather than broad claims.

What is a pitch? Read the glossary explainer

Pitch checklist
Lead with a clear tech, business, industry, or retail angle
Make the practical user impact obvious from the start
Tie AI or software news to real workflows or decisions
Include concrete security, privacy, or product details where relevant
Use a timely hook such as a launch, update, trend, or tested use case
Match your pitch to the most relevant desk label
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FAQ

Frequently asked questions about ZDNet

Answers to the most common questions. Missing something? Contact us.

Bring a timely story with a clear technology or business angle and explain the practical impact fast. Presscloud helps you build a targeted press list for ZDNet and send a focused personal pitch.
ZDNet covers Tech and ICT, HR and Career, Industry, and Retail. Recent coverage shows strong interest in product testing, AI, cybersecurity, mobile devices, smart home tech, workplace skills, and buying advice.
Pitch the desk that best matches your story, such as Tech and ICT for product, software, or security news, or HR and Career for workplace and skills angles. Presscloud helps you identify the most relevant contacts and titles for your pitch.
Yes, if your launch has a clear use case and real user value. ZDNet regularly publishes hands on comparisons, recommendations, and practical evaluations of devices, apps, and connected products.
ZDNet is a recognized online title with meaningful digital reach in its space. It is useful when you want visibility for technology and business stories aimed at an audience interested in practical tech decisions.
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79,894 journalists in our database · 52,752 publications achieved by customers