There are always functionalities in Presscloud that you haven't yet discovered or fully utilized. Did you know, for instance, that you can upload your own contacts? That you can set up news alerts for your competitors? Or that you can set up your own domain name for sending press releases?
In this blog, we will focus on the latter: setting up your own domain name. We will first outline the benefits and then explain exactly how you can configure it within Presscloud.
Your Own Domain
Your own domain. The words really say it all: instead of using a generic email address from Presscloud, you use a domain that belongs to you. Or rather: your company. This means more recognition, more personalization, and a sender that directly aligns with your organization. The name of your company stands out more prominently, while Presscloud quietly fades into the background.
And don't worry: we don't mind at all. Presscloud is your PR partner and provides the tools to optimize your PR efforts. But when it comes to communicating with journalists, it's not about Presscloud. It's about your organization, your story, and your company news. By setting up your own domain name, this is made immediately clearer.
Better Delivery
Journalists can quickly see who the sender is, and when the domain matches your company name or website, the email feels more official and trustworthy. A press release from press@yourcompany.com comes across more directly than a message from our generic email address. It feels like the journalist is being approached directly by your organization, which contributes to brand trust.
Moreover, having your own domain name helps not only on the visible side but can also contribute to better delivery of your press releases. With well-configured settings, receiving mail servers can better verify whether Presscloud is authorized to send on behalf of your company domain and whether the message hasn't been altered along the way.
For editorial teams that use Gmail, Outlook, or other business email environments with strict spam filters, this can make a difference. Of course, actual placement still depends on multiple factors, like the relevance of your message and its match with your press list. But having a well-configured own domain is an important first step towards reliable and professional delivery.
Technical Hassle
Previously, setting up your own domain was always a hassle: complicated settings and constant back-and-forth with a web host whose login details you've forgotten. No more!
With our new environment, available in your account settings, it's extremely easy to set up your own domain name. We guide you from start to finish through the process, and in just a few minutes, you can be emailing from your own email!
