What is an embargo?
An embargo is an agreement with journalists that they will not publish your news before an agreed date and time. It gives a newsroom early access to your press release, so reporters can prepare their article properly while the moment of publication stays the same for everyone.
Written by Timon Hendriks · Last updated on 12 July 2026
How it works in practice
You use an embargo when your news is tied to a fixed moment: a product launch, research presented at a conference, or an announcement with market-sensitive information. At the top of the press release you clearly state "embargoed until" with date and time. Journalists get time to gather background while nobody runs the story early.
An embargo is an agreement built on trust, not a contract. Almost all newsrooms respect it, because breaking one means losing access to advance information. Still: share embargoed news only with journalists you trust, and keep the circle small for genuinely sensitive news.
Example
A Cambridge food-tech startup unveils a machine that cuts food waste in bakeries at a trade fair. A week ahead, the founder sends the press release under embargo to a select group of trade journalists, with the fair's opening as the publication moment. Two newsrooms prepare their articles and interview the founder in advance. On opening day both pieces appear alongside the reveal.
Common mistake
Using an embargo for news without a clear reason. Journalists experience that as an unnecessary restriction and set your release aside faster. Use an embargo only when the publication moment genuinely matters.
Frequently asked questions
Is an embargo legally binding?
No, it is a trust-based agreement between you and the newsroom. Journalists almost always honor it, because breaking an embargo costs them access to advance information.
How do you mark an embargo on a press release?
Clearly at the top of the release, for example: "Embargoed until Tuesday, June 10, 9:00 AM". Put it in your email subject line too, so nobody can miss it.