Niche · Fashion · Belgium

Fashion journalists in Belgium:
170+ contacts at 100+ outlets

Belgium counts 170+ active fashion journalists at 100+ lifestyle media, from Knack Weekend and Sabato to Feeling, Flair and ELLE Belgium. You reach them most effectively with a personal pitch that matches their beat and recent articles.

Presscloud tracks 170+ journalists who write about fashion in Belgium, spread across 100+ lifestyle media from Knack Weekend and Sabato to Feeling, Flair and ELLE Belgium. This page gives you an overview of the Belgian fashion media landscape, which topics get picked up and when, and how to approach these journalists effectively.

Updated weekly · Last: 19 June 2026 · Reading time: 7 min

Mode-focus score · top 10

0–100

Ranked on relevance, not volume. Niche titles score higher than broad mainstream media.

Elle Belgique

100

Flair (vlaamse Uitgave)

Gael

pmg.be

Borgerhoff & Lamberigts

Het Laatste Nieuws

Mo* Mondiaal Magazine

Autogids

Focus Vif

Cutting Edge

+ 5 outlets with a lower focus score · View all 15 →

170+

journalists in this niche

100+

media outlets active

770+

publications tracked in 2026

The Belgian fashion media landscape in 2026

Belgium punches above its weight in fashion: with the Antwerp fashion academy, the Antwerp Six and the MoMu, the country holds a reputation that carries internationally. That translates into a specialised press. On the Flemish side, Knack Weekend, Sabato (the lifestyle supplement of De Tijd) and Feeling set the tone, while Flair and ELLE Belgium sit closer to a broad lifestyle and beauty audience.

Belgium is also a bilingual market. To reach Wallonia and Brussels as well, you pitch in French at titles such as Le Vif Weekend, Gael and Marie Claire Belgium. Sustainable fashion and the local design talent around Antwerp and Brussels have shifted from niche to headline theme over the past few years.

Which topics Belgian fashion journalists pick up

The most covered themes in 2026 are Belgian design talent and the graduates of the Antwerp fashion academy, sustainability and circular fashion, the legacy of the Antwerp Six, and the cross-pollination between fashion, art and culture. Routine collection launches rarely make the desk unless there is a strong story behind them - a local maker, a collaboration or a statement. Press releases without high-quality imagery are almost always ignored.

How to approach fashion journalists in Belgium effectively

Three rules work consistently.

Strong imagery

Fashion is visual - include high-resolution images and lookbooks; no pitch without usable visuals.

Choose the right language

Pitch Flemish media in Dutch and Walloon media in French. An English blast rarely works in Belgium.

A story, not a collection

Hang the pitch on a trend, a maker or a statement - not a bare list of products and prices.

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FAQ

Frequently asked questions about fashion PR in Belgium

Answers to the most frequently asked questions. Missing something? Contact us.

Well-known fashion journalists work at Knack Weekend, Sabato, Feeling, Flair, ELLE Belgium and Le Vif Weekend. Presscloud tracks 170+ active fashion journalists in total. A complete list of names and contact details is available for accounts.

The most effective approach combines three elements: a personal opener that references the journalist's recent work, a clear story around a trend or maker, and strong imagery. Pitch Flemish titles in Dutch and Walloon ones in French, by email with usable high-resolution visuals, unless you already have an existing relationship.

Belgium is a bilingual market. Flemish fashion media (Knack Weekend, Sabato, Feeling, Flair) publish in Dutch and reach Flanders and Brussels. Walloon and Brussels titles such as Le Vif Weekend, Gael and Marie Claire Belgium publish in French. For national coverage you are best pitching in both languages, tailored to the newsroom.

Sustainable and circular fashion is covered extensively by Knack Weekend, Sabato, ELLE Belgium and Feeling, and on the French-language side by Le Vif Weekend and Gael. The local design talent around Antwerp and Brussels gets consistent attention, often in collaboration with the MoMu and the fashion academy.

For weeklies and glossy titles you work weeks to months ahead, especially for seasonal stories. For online media, 24 to 48 hours in advance under embargo is the standard. Keep an eye on Fashion Weeks and the graduation shows of the Antwerp fashion academy, when newsrooms are saturated.

The graduation show of the Royal Academy of Fine Arts in Antwerp is covered consistently, as are the MoMu exhibitions and the major international weeks in Paris, Milan and London. Newsrooms also regularly pick up sustainability initiatives and local designer fairs. Smaller presentations mainly get attention in the trade press and online media.

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