Niche · Tech · Belgium

Tech journalists in Belgium:
270+ contacts at 170+ outlets

Belgium counts 270+ active tech journalists at 170+ media outlets, from Data News and De Tijd to Trends and Bloovi. You reach them most effectively with a personal pitch that matches their beat and recent articles.

Presscloud tracks 270+ journalists who write about technology in Belgium, spread across 170+ media outlets from Data News and De Tijd to Trends and Bloovi. This page gives you an overview of the Belgian tech media landscape, which topics get picked up and when, and how to approach these journalists effectively.

Updated weekly · Last: 22 May 2026 · Reading time: 7 min

Tech-focus score · top 10

0–100

Ranked on relevance, not volume. Niche titles score higher than broad mainstream media.

Data News

Het Laatste Nieuws

Alter Echos

Flair (vlaamse Uitgave)

Autogids

Bloovi

Borgerhoff & Lamberigts

La Dernière Heure.

Gael

Made in Limburg

+ 8 outlets with a lower focus score · View all 18 →

270+

journalists in this niche

170+

media outlets active

1.460+

publications tracked in 2026

The Belgian tech media landscape in 2026

The Belgian tech media landscape is more compact than the Dutch one, but no less specialised. On the Flemish side the business titles set the tone: De Tijd and Trends cover tech mainly from an economic and entrepreneurial angle, while Data News has been the trade press for IT, software and digital transformation for decades. Knack and De Standaard pick up the broader societal tech stories.

Alongside them is a lively startup and scale-up scene: Bloovi writes about entrepreneurship and digital marketing, and the innovation community around imec, Sirris and the hubs in Ghent, Leuven and Antwerp produces a steady stream of news. Belgium is also a bilingual market — to reach Wallonia as well, you pitch in French at titles such as L'Echo and Trends-Tendances.

Which topics Belgian tech journalists pick up

The most covered themes in 2026 are AI and its impact on work, the Belgian biotech and health-tech sector around imec and the universities, fintech and payment innovation, cybersecurity at government and companies, and European tech regulation coming out of Brussels. Funding rounds are taken seriously by Data News, Bloovi and Trends, even at smaller amounts. Product launches only reach the major outlets when there is a broader economic or societal story behind them.

How to approach tech journalists in Belgium effectively

Three rules work consistently.

Personal pitch

Based on earlier articles the journalist wrote - not a generic press release blast.

Pick the right language

Pitch Flemish media in Dutch and Walloon media in French. An English blast rarely works in Belgium.

News value first

Clear news value in the first two sentences. No marketing speak.

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FAQ

Frequently asked questions about tech PR in Belgium

Answers to the most frequently asked questions. Missing something? Contact us.

Well-known tech journalists work at Data News, De Tijd, Trends, Knack and Bloovi. Presscloud tracks 270+ active tech journalists in total. A complete list of names and contact details is available for accounts.

The most effective approach combines three elements: a personal opener that references the journalist's recent work, a clear news value in the first two sentences, and no marketing speak. Pitch Flemish titles in Dutch and Walloon ones in French, by email rather than via LinkedIn or phone, unless you already have an existing relationship.

Belgium is a bilingual market. Flemish tech media (Data News, De Tijd, Trends, Bloovi) publish in Dutch and reach Flanders and Brussels. Walloon and Brussels titles such as L'Echo and Trends-Tendances publish in French. So for nationwide coverage you are best off pitching in both languages, tailored to the newsroom.

AI and startups are covered extensively by Data News, Bloovi, Trends and De Tijd. Specifically for startups and scale-ups around the hubs in Ghent, Leuven and Antwerp, Bloovi and Data News are the most receptive, often in collaboration with the innovation community around imec and Sirris.

For online media, 24 to 48 hours in advance under embargo is the standard. For print, at least 1 week; for weeklies such as Trends and Knack, longer. Keep an eye on holiday periods and major tech events such as SuperNova or Web Summit, when newsrooms are saturated.

SuperNova in Antwerp, Web Summit and the imec events are covered consistently. The press also regularly picks up the startup competitions and innovation awards organised by Sirris, imec.istart and the regional hubs. Local meetups rarely get coverage outside the trade press.

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