Niche · Tech · Netherlands

Tech journalists in the Netherlands:
300+ contacts at 170+ outlets

The Netherlands counts 300+ active tech journalists at 170+ media outlets, from the tech desks of de Volkskrant, NRC and FD to trade titles like Tweakers, Emerce and MT/Sprout. You reach them most effectively with a personal pitch that matches their beat and recent articles.

Presscloud tracks 300+ journalists who write about technology in the Netherlands, spread across 170+ media outlets from de Volkskrant tech to MT/Sprout and Emerce. This page gives you an overview of the tech media landscape, which topics get picked up and when, and how to approach these journalists effectively.

Updated weekly · Last: 22 May 2026 · Reading time: 7 min

Tech-focus score · top 10

0–100

Ranked on relevance, not volume. Niche titles score higher than broad mainstream media.

Dutch IT-channel

100

IT Executive

Flexmarkt

Emerce

Techzine

ICT & Health

Cfo Magazine

Automotive Online

MT/Sprout

TW.nl

+ 58 outlets with a lower focus score · View all 68 →

300+

journalists in this niche

170+

media outlets active

1.650+

publications tracked in 2026

The Dutch tech media landscape in 2026

Tech journalism in the Netherlands has professionalised sharply over the past five years. Where a decade ago tech was mostly covered by broader business desks, major titles such as de Volkskrant, NRC and the FD now run dedicated tech sections staffed by several journalists.

Alongside them, a strong trade press has emerged: Emerce for e-commerce and digital marketing, MT and Sprout for startups and scale-ups, Tweakers for hardware and software, AG Connect for enterprise IT, and NRC Tech for in-depth analysis.

Which topics Dutch tech journalists pick up

The most covered themes in 2026 are AI and machine learning, European tech sovereignty, cybersecurity incidents at well-known Dutch companies, fintech regulation and climate tech. Funding rounds under 5 million are rarely covered by the major outlets, but trade press such as Emerce and Sprout pick them up consistently. Product launches only get attention when they tell a broader societal story.

How to approach tech journalists in the Netherlands effectively

Three rules work consistently.

Personal pitch

Based on earlier articles the journalist wrote - not a generic press release blast.

Timing around the editorial cycle

For weeklies, pitching on a Friday works poorly. For online media, Tuesday through Thursday is optimal.

News value first

Clear news value in the first two sentences. No marketing speak.

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FAQ

Frequently asked questions about tech PR in the Netherlands

Answers to the most frequently asked questions. Missing something? Contact us.

Well-known tech journalists work at de Volkskrant, NRC, the FD, MT/Sprout, Tweakers and Emerce. Presscloud tracks 300+ active tech journalists in total. A complete list of names and contact details is available for accounts.

The most effective approach combines three elements: a personal opener that references the journalist's recent work, a clear news value in the first two sentences, and no marketing speak. Pitch by email, not via LinkedIn or phone, unless you already have an existing relationship.

AI and machine learning are covered extensively by MT, Emerce, Sprout, NRC Tech, de Volkskrant and the FD. Specifically for AI startups under 5 million in funding, Sprout, Emerce and Computable are the most receptive.

MT and Sprout focus on business, startups and scale-ups, with attention for growth, funding and entrepreneurship. Tweakers is technical and review-driven, aimed at an audience of early adopters and IT professionals. So pitch MT/Sprout for business and growth stories, and Tweakers for product reviews and technical depth.

For online media, 24 to 48 hours in advance under embargo is the standard. For print, at least 1 week; for monthlies, 6 weeks. Keep an eye on holiday periods and major tech events such as CES or Web Summit, when newsrooms are saturated.

Web Summit, TNW Conference, CES, MWC and Slush are covered consistently. Domestically, Money 20/20 Europe, Border Sessions and the Bits&Chips event are regularly picked up. Local meetups rarely get coverage outside the trade press.

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