Partnership example

Press release example for a strategic partnership

A press release about a strategic partnership has two senders, and that makes it trickier than it looks: whose quote comes first, who sends the release, and how do you keep the whole thing from reading like an ad instead of news? On this page you will find a fully worked out press release for a strategic partnership, with an explanation per section of why it works, real-world figures and the mistakes you want to avoid.

📄 Full example 350-500 words Schema: Article
Press release Example with fictional company

Subject: Boxwise and Retourly team up on returns handling for 900 webshops

E-commerce logistics platform Boxwise and returns specialist Retourly are starting a strategic partnership that lets webshops handle their returns directly from the Boxwise dashboard. Shared customers save an estimated 30% on processing time as a result. Together the two companies serve more than 900 Dutch webshops, and the first integrated feature goes live in November.

Returns are a growing cost for Dutch webshops. Figures from Thuiswinkel.org show that return rates in Dutch e-commerce have been climbing for years, while handling them still happens largely by hand at many webshops: printing return labels, scanning packages and updating stock are separate steps that cost customer service and logistics teams a lot of time. Boxwise noticed that customers increasingly named this as their biggest pain point, but building a full returns system did not fit the core of the platform. Retourly already did that work for hundreds of webshops, with a system that processes returns automatically from notification to refund.

Through the integration, the complete returns status now shows up directly in the Boxwise dashboard, so webshops no longer have to switch between two systems. Shared customers save an estimated 30% on processing time for returns, because labels, refunds and stock updates sync automatically. "Our customers had been asking for a returns solution that fits smoothly into their existing workflow," says Thomas Bakker, CEO of Boxwise. "With Retourly we don't have to build that ourselves, and we can still deliver it today."

"Boxwise and Retourly largely serve the same customer, just from a different part of the process, and that combination makes things simpler for webshops," says the director of Retourly. Together the companies now serve more than 900 Dutch webshops. The joint integration goes live in November, followed by expansion to Belgian webshops.


About Boxwise
Boxwise is a Dutch software platform for e-commerce logistics, letting webshops manage stock, shipping and now returns in one place. Together with partner Retourly, the platform serves more than 900 Dutch webshops. Boxwise was founded by Thomas Bakker and operates from the Netherlands as it works toward further expansion across the Benelux. More information at boxwise.nl.
Press contact
Sanne Wouters, communications manager Boxwise, pers@boxwise.nl, +31 6 23 45 67 89. Images, logos and interview requests with both management teams via boxwise.nl/pers.
Anatomy of the press release
01 Subject line
Under 80 characters, with both company names and the concrete result in a single line. A journalist decides within seconds whether this is news for the reader, not just for the two companies.
02 Lead paragraph
Who, what, when and why are all in the first paragraph. The customer benefit and the scale of the partnership are already there, without a slow build-up.
03 Context & problem
Market context with an external source (Thuiswinkel.org) shows which problem the partnership solves, instead of the release opening with the two companies themselves.
04 Traction & quotes
Hard numbers (900 webshops, 30% less processing time) carry the story. Both quotes stay under two sentences and add substance instead of congratulations.
05 Boilerplate
A short standard paragraph that newsrooms often copy word for word. Boxwise and Retourly are, by the way, fictional companies: this example shows the structure, not an existing partnership.
9%
of all Presscloud press releases are about a strategic partnership
16%
average pickup rate in the trade press
5
working days average lead time to publication
260
partnership press releases sent in 2025
Figures based on press releases sent through Presscloud.

Why this press release works

A partnership press release works when the journalist can already see in the first paragraph what the partnership concretely delivers for the customer, not just that two companies are congratulating each other. This example puts that customer benefit front and center right away, backs it up with the combined scale of 900 webshops, and names a clear contact for distribution, so newsrooms know who to reach for more information. Three elements carry that story.

01
The customer benefit comes first
The lead opens with what the partnership delivers for webshops, not with Boxwise and Retourly congratulating each other.
02
Numbers carry the story
900 shared webshops and a 30% saving on processing time make the partnership tangible instead of an announcement without substance.
03
A concrete date for the reader
The integration goes live in November, so the journalist immediately knows when the news becomes relevant to readers.

What not to do

Partnership press releases rarely stumble over the news itself, but almost always over packaging two senders into one release. Boxwise and Retourly could build this example exactly this way because they agreed in advance who sends the release and who provides which quote. That is exactly where most partnerships go wrong. These are the five mistakes we see most often in partnership announcements.

×
Leaving out the customer benefit
A release that only says two companies are partnering, without saying what the customer gets out of it, is not news but an announcement.
×
Only congratulating each other
Two quotes that mostly express pride in the other party add nothing; have both management teams say something about what changes for the customer.
×
Vague terms without a concrete result
Newsrooms cut lines about joining forces or synergy without a concrete result first; name what actually changes functionally instead.
×
No agreement on who sends it
Without a clear agreement, both companies send a slightly different version to the same journalists, which comes across as confusing and lowers the chance of pickup.
×
Sending separately without coordination
If Boxwise and Retourly send independently of each other, a newsroom receives two versions of the same news; align timing and content beforehand.
Write your partnership press release in 5 minutes
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FAQ

Frequently asked questions about partnership press releases

Answers to the most common questions. Missing something? Get in touch.

A partnership press release covers at minimum what both companies do, what the partnership concretely delivers for the customer, numbers that back up the scale, a quote from both management teams and the next step, such as a launch date. A boilerplate from the sending party and a press contact complete the release.
Between 350 and 500 words, including boilerplate and press contact. With two senders, the temptation is to mention everything both companies do, but that makes the release unreadably long. The example on this page stays within that range and splits the space fairly between both parties.
Tuesday or Wednesday morning generally gives you the strongest odds of pickup, because newsrooms are still filling their news day at that point. Expect an average lead time of 5 working days between sending and publication, so send the release well ahead of the date the partnership starts. Avoid Fridays and the day of a major industry trade show.
An embargo mainly makes sense if both companies want a shared moment, for example around a launch or trade show, and need time to send in sync. For most partnerships, distributing right away works better: the trade press picks up this type of news faster than national media, and that speed usually matters more than a shared moment.
Partnership press releases sent through Presscloud are picked up most often by Emerce, Retailtrends, Logistiek.nl and Sprout, alongside trade press within both parties' sector. The trade press picks up an average of 16% of these releases; national media are considerably more selective at 2% and mostly step in when both sides carry strong brand recognition.
Build a shared press list with journalists who cover both sectors, and agree in advance which company handles the sending so newsrooms do not receive the same release twice. With Presscloud you build that list based on the content of your release and send everything from one environment, including follow-up and monitoring of publications.
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2,891 press releases generated · 52,752 publications achieved