Niche · Finance · Belgium

Finance journalists in Belgium:
290+ contacts at 130+ outlets

Belgium counts 290+ active finance journalists at 130+ media outlets, from De Tijd and Trends to Kanaal Z, MoneyTalk and the economics desks of the newspapers. You reach them most effectively with a personal pitch that matches their beat and recent articles.

Presscloud tracks 290+ journalists who write about finance, economics and investing in Belgium, spread across 130+ media outlets from De Tijd and Trends to Kanaal Z, MoneyTalk and the economics desks of De Standaard and Het Laatste Nieuws. This page gives you an overview of the Belgian financial media landscape, which topics get picked up and when, and how to approach these journalists effectively.

Updated weekly · Last: 12 July 2026 · Reading time: 7 min

Finance-focus score · top 10

0–100

Ranked on relevance, not volume. Niche titles score higher than broad mainstream media.

Het Laatste Nieuws

Het Nieuwsblad

Borgerhoff & Lamberigts

Gazet van Antwerpen

Flair (vlaamse Uitgave)

De Standaard

Made in Limburg

Gondola Magazine - Retail Today

Trends-Tendances

Data News

+ 10 outlets with a lower focus score · View all 20 →

290+

journalists in this niche

130+

media outlets active

1.140+

publications tracked in 2026

The Belgian finance media landscape in 2026

On the Flemish side, financial journalism in Belgium is led by De Tijd, the business daily for decision-makers and investors, and weekly Trends with sister platform MoneyTalk for the retail investor. Kanaal Z carries business news on television and online, and the economics desks of De Standaard, De Morgen and Het Laatste Nieuws translate financial news for the broad public.

Alongside them, specialised platforms follow the fintech and startup scene, often in tandem with the tech press around Data News and Bloovi. Belgium is also a bilingual market — to reach Wallonia as well, you pitch in French to L'Echo, De Tijd's French-language sister paper, and Trends-Tendances.

Which topics Belgian finance journalists pick up

The most covered themes in 2026 are interest rates and savings, the housing market and real estate, pension saving and wealth building, fintech and payment innovation, and the greening of the financial sector under European regulation. Annual results of the bel20 companies, acquisitions and reports from the National Bank are covered consistently. Product news only makes the desk with hard numbers and clear relevance to the reader or investor.

How to approach finance journalists in Belgium effectively

Three rules work consistently.

Numbers as evidence

Financial journalists see straight through marketing language. Include concrete data, sources and context, not vague growth percentages.

Pick the right language

Pitch Flemish media in Dutch and Walloon media in French. An English blast rarely works in Belgium.

Know the beat

Markets, banking, fintech and macroeconomics are separate beats. Pitch the editor who demonstrably writes about your topic.

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FAQ

Frequently asked questions about finance PR in Belgium

Answers to the most frequently asked questions. Missing something? Contact us.

Well-known finance and economics journalists work at De Tijd, Trends, Kanaal Z, MoneyTalk and the economics desks of De Standaard and Het Laatste Nieuws. Presscloud tracks 290+ active finance journalists in total. A complete list of names and contact details is available for accounts.

The most effective approach combines three elements: a personal opener that references the journalist's recent work, clear news value backed by numbers, and a spokesperson or expert available for context. Pitch Flemish titles in Dutch and Walloon titles in French, by email.

De Tijd is the daily business paper and leans heavily on news, markets and analysis; you pitch it hard news with numbers. Trends is a weekly with room for background, founder stories and sector analyses, and MoneyTalk focuses on the retail investor. The same news deserves its own angle for each.

Fintech and payment innovation are covered by De Tijd and Trends from the financial sector, and by Data News and Bloovi from the tech and startup side. Funding rounds of Belgian fintechs are taken seriously, even at smaller amounts, as long as there is a clear story behind them.

For online media, 24 to 48 hours in advance under embargo is the standard; for price-sensitive information, the rules for listed companies apply on top. For weekly Trends you work one to several weeks ahead. Avoid the busy earnings seasons if your news is not tied to the news cycle.

The ECB's rate decisions, the annual results of the bel20 companies, the reports of the National Bank and the federal government's budget rounds are covered consistently. Newsrooms also regularly pick up fintech events, the Trends Gazellen and major acquisitions or IPOs.

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