Research example

Press release example for research

A research press release earns the highest pickup of every press release type, because journalists love a concrete number to hang a story on. But it is also the type an editor sees through fastest, the moment the sample is too small or the finding turns out to be a disguised pitch for your own product. This page walks through a complete press release for a research study, with an explanation for every section and the mistakes to avoid.

📄 Full example 350-500 words Schema: Article
Press release Example with fictional company

Subject: Office workers spend 11 hours a week in meetings, 40% of it unnecessary

HR tech company Werkvloer is publishing a study among 1,200 Dutch office workers on meeting culture. Employees spend an average of 11 hours a week in meetings and rate 40% of that time as unnecessary. The study was carried out in May, together with an independent research agency, and is released today under the name National Meeting Monitor.

Of the 1,200 office workers surveyed, 40% call a significant share of their meetings unnecessary, even though they spend an average of 11 hours a week in them. That works out to more than four hours a week going to meetings the participant themselves considers of little value. The pressure is not evenly spread: employees under 30 feel the meeting pressure most strongly and more often say meetings come at the expense of their own work. Set against international figures on meeting time, the Dutch outcome is not out of step: researchers elsewhere have long reported that a large share of meeting time is experienced as unproductive too.

The finding fits a wider trend: now that hybrid work is the norm, the number of meetings is growing faster than the time available for them, while the agenda of any single meeting rarely grows sharper to match. "Meetings are the easiest thing to schedule and the hardest thing to cancel," says Nadia el Amrani, founder of Werkvloer. "With this research, we want to hold up a mirror to organisations, so meeting again becomes a choice instead of a habit."

The study was carried out as a representative panel study among 1,200 Dutch office workers, in May and in partnership with an independent research agency, so the results give a reliable picture of the working population. Werkvloer is turning the measurement into a recurring study: from this year onward it will appear annually under the name National Meeting Monitor, so developments in meeting culture can be tracked across multiple years.


About Werkvloer
Werkvloer is a Dutch HR tech company that gives organisations insight into meeting culture and workload in the office. The company carries out annual research among Dutch office workers and publishes the results as the National Meeting Monitor. Werkvloer was founded by Nadia el Amrani. More information at werkvloer.nl.
Press contact
Sanne Kuipers, communications at Werkvloer, pers@werkvloer.nl, +31 6 23 45 67 89. Full research data, methodological notes and an interview request with Nadia el Amrani are available via werkvloer.nl/pers.
Anatomy of the press release
01 Subject line
The headline centers on the finding, not on Werkvloer as a company: "11 hours of meetings a week" is news, a company name up front in the subject line is not.
02 Lead paragraph
Who, what and when in about 50 words. The finding, the sample size and the timing of the study are all there right away, so a journalist has the core of the story without needing to ask.
03 Context & problem
The second finding about younger employees and the comparison with international figures give the journalist a hook for a wider story than just the headline number.
04 Traction & quotes
The quote from Nadia el Amrani interprets the number instead of repeating it, and the text explains how the study came about: a representative panel study with an independent agency, which makes the findings credible.
05 Boilerplate
A short standard text that editors often paste in as is. Werkvloer, by the way, is a fictional company: this example shows the structure, not a real study.
8%
of all Presscloud press releases covers a research study
27%
average pickup rate among trade media
6
working days on average between sending and publication
240
research releases sent in 2025
Figures based on press releases sent through Presscloud.

Why this press release works

A research release works when the finding itself is the headline and the method shows, right away, that the finding holds up even for a skeptical reader. This example puts the core finding first, backs it up with sample size and study period, and adds a second finding that deepens the story instead of diluting it. Every claim rests on a number from the study itself, never on an assumption. Three elements make the difference here.

01
The headline is the finding, not the company
The subject line opens with the number that is the news; an editor should not have to search for what the study is actually about.
02
The sample sits right up front
1,200 respondents, a panel study and an independent agency make clear in a single sentence that the numbers will hold up under editorial scrutiny.
03
A second finding adds depth
The fact that younger employees feel the meeting pressure most strongly gives the journalist a second angle without overloading the release.

What not to do

Most research releases do not fail on the number itself, but on what surrounds it or is missing altogether, and that costs exactly the pickup this press release type is known for. Editors who see research releases land in their inbox every day spot weak methodology immediately and drop releases that turn out to be disguised advertising. These are the five mistakes we see most often in research releases, and every one of them is easy to avoid.

×
Putting the company name in the headline
A journalist is looking for the finding, not the brand; lead with the finding and let the company follow in the lead paragraph.
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Leaving out the method
Without a sample size and study period, an editor will not run the number, no matter how striking it sounds.
×
Calling a small or skewed sample representative
Surveying only your own customers and presenting that result as representative of an entire profession undermines the credibility of the whole release.
×
Writing the study as disguised product promotion
If every paragraph circles back to your own product, the release reads as advertising instead of news.
×
Cramming every finding into one release
Pick the strongest finding for the headline and save the rest for follow-up content; a pile of numbers without hierarchy is not something anyone reads through.
Write your research press release in 5 minutes
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FAQ

Frequently asked questions about research press releases

Answers to the most common questions. Missing something? Get in touch.

A research release needs, at minimum, the core finding in the headline, the sample size and study period, an interpretation of what the numbers mean, a quote from the study lead, and the method used. A boilerplate with company information and a press contact with the full data make the release complete for editors who want to dig deeper.
Between 350 and 500 words, including the boilerplate and press contact. Research releases need a little more room than other types, since the method has to be explained briefly without turning the release into a scientific report. The example on this page shows how much space each section deserves.
Tuesday or Wednesday morning between 7 and 9 am usually gives the strongest chance of publication, since that is when editors plan their news day. Avoid Fridays and the week before a school holiday. Also plan for an average lead time of 6 working days between sending and publication, longer than most other press release types.
Yes, more often than with other press release types. An embargo of a few days gives editors time to work through the data, choose their own angle, and possibly speak to extra sources before the news goes out. With a larger sample especially, that prevents a superficial first write-up and lets editorial teams prepare properly.
Research releases sent through Presscloud are picked up most often by NU.nl, RTL Nieuws, BNR and trade media within the relevant sector. Trade media pick up an average of 27% of these releases, the highest share of any press release type, and national media step in relatively often too, at 9%, when a number is well substantiated.
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