What is a reporter?
A reporter is a journalist who follows the news where it happens: on location, at press conferences, and at events that arrive unannounced. Where a desk editor works mostly from the newsroom, the reporter is the eyes and ears in the field. Reporters work fast and constantly need usable sources.
Written by Timon Hendriks · Last updated on 12 July 2026
How it works in practice
Reporters make the daily news: they go to where something happens, speak to the people involved, and file their story the same day. They work under heavy time pressure and switch between subjects constantly. What they need most are reachable sources: people who respond fast, can explain what is happening, and are quotable.
That is something an organization can play into. Make sure your spokesperson picks up when a reporter calls, and with your own news offer something that makes the story stronger on location: a tour, a demonstration, or customers willing to talk. A reporter who knows you always deliver fast and concrete will call again next time.
Example
During a payment system outage, a reporter from a regional station calls shopkeepers for reactions. An Ann Arbor bookstore owner picks up immediately, explains concretely what the outage means for her register that morning, and lets the reporter film in the store. That afternoon the bookstore is the face of the story, name on screen included.
Common mistake
Responding slowly when a reporter calls or emails. The story gets made that day regardless; whoever fails to respond fast is simply replaced by a source who does.
Frequently asked questions
What is the difference between a reporter and an editor?
The reporter works in the field: on location, at events and press conferences. The editor works mostly from the newsroom on research, interviews, and the writing and shaping of stories.
How do you become a source for reporters?
By being reachable, fast, and concrete. Reporters remember who delivers a usable quote or location within the hour. One good experience puts you on their call list.