WBTV is a longstanding broadcast media outlet serving the Charlotte, North Carolina market with over 30 hours of weekly local news programming focused on community issues and First Alert Weather. Established in 1949 as the Carolinas’ first television station, WBTV targets a diverse regional audience across North and South Carolina, emphasizing quality local journalism guided by its “On Your Side” principle. Known for pioneering innovations in broadcasting, WBTV remains a trusted source for timely news and local stories in the 22nd largest U.S. media market.
Reach WBTV with the right story.
WBTV is a online media with 10 journalists in the Presscloud database. The newsroom mainly covers HR and Career, Fit & healthy, Food & Beverage, Tech and ICT. Your best shot is a personal pitch that builds on what a journalist recently published.
WBTV is worth pitching when your news has clear relevance for audiences in Charlotte and across North and South Carolina. It can be a useful outlet for organizations with regional announcements, local angles, or practical stories that fit a broad consumer facing news environment.
Presscloud tracks 10 journalists at WBTV, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Estimated share of organic search traffic by country.
10 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What WBTV covers
WBTV has a newsroom structure that includes HR and Career, Fit & healthy, Food & Beverage, Tech and ICT, and Juridical, Law & crime. That gives you a clear starting point: your pitch should match one of these desks and explain the regional relevance of the story.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
How to pitch successfully to WBTV
Pitch WBTV with a concise regional angle and a story that clearly fits one of its known desks: HR and Career, Fit & healthy, Food & Beverage, Tech and ICT, or Juridical, Law & crime. Keep your email practical and specific. Show why the story matters to people in Charlotte or the wider North and South Carolina region. If your news is consumer facing, business related, medical, IT/ICT, or linked to juridical themes, make that fit obvious from the first lines.
What is a pitch? Read the glossary explainer
Frequently asked questions about WBTV
Answers to the most common questions. Missing something? Contact us.
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