Business Insider is a leading online media outlet based in New York, delivering timely and in-depth coverage of technology, finance, markets, media, healthcare, and business strategy. With a substantial global audience exceeding 10 million followers, it caters to professionals and readers seeking comprehensive insights into key economic and industry developments. The platform’s multifaceted digital presence spans major social channels, enhancing its reach and engagement across diverse audiences.
Reach Business Insider with the right story.
Business Insider is a media outlet with 26 journalists in the Presscloud database. The newsroom mainly covers Tech and ICT, HR and Career, Economy and Finance, Innovation. Your best shot is a personal pitch that builds on what a journalist recently published.
Business Insider has 26 tracked journalists across 9 redacties. It matters for PR when your news connects to business, startups, AI, robotics, funding, careers, or company strategy in the United States.
Presscloud tracks 26 journalists at Business Insider, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Estimated share of organic search traffic by country.
26 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What Business Insider covers
Business Insider has 9 redacties, with the strongest visible concentration in Tech and ICT and HR and Career. Recent headlines show repeated coverage of AI coding tools, startup funding decks, robotics products, valuations, IPO and SPAC plans, hiring and leadership practices, workplace shifts, and founder strategy. The outlet also repeatedly reports on how AI changes jobs, costs, recruiting, and early stage company building.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
How to pitch successfully to Business Insider
Pitch Business Insider with a clear business or tech angle first. The recent coverage strongly favors AI, robotics, startup pivots, fundraising decks, valuations, hiring trends, leadership decisions, and the practical impact of new technology on work and company growth. Strong angles include a funding round with usable detail, a product launch that changes pricing or workflow, original data on hiring or career effects, a notable pivot, or a concrete look at how a company is using AI, automation, or new hardware in the market.
What is a pitch? Read the glossary explainer
Frequently asked questions about Business Insider
Answers to the most common questions. Missing something? Contact us.
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