Business Insider is a US-based global newsroom headquartered in New York, specializing in business, technology, finance, markets, media, healthcare, and strategy. Founded in 2007, it targets ambitious and curious readers seeking to stay informed and understand economic and technological contexts. With over 10 million LinkedIn followers, the outlet offers timely top stories and newsletters to help its audience get ahead professionally.
Reach Business Insider with the right story.
Business Insider is a media outlet with 35 journalists in the Presscloud database. The newsroom mainly covers Tech and ICT, HR and Career, Economy and Finance, Entertainment. Your best shot is a personal pitch that builds on what a journalist recently published.
Business Insider has 26 tracked journalists across 9 redacties. It matters for PR when your news connects to business, startups, AI, robotics, funding, careers, or company strategy in the United States.
Presscloud tracks 35 journalists at Business Insider, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Search traffic origin
Estimated share of organic search traffic by country.
35 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What Business Insider covers
Business Insider has 9 redacties, with the strongest visible concentration in Tech and ICT and HR and Career. Recent headlines show repeated coverage of AI coding tools, startup funding decks, robotics products, valuations, IPO and SPAC plans, hiring and leadership practices, workplace shifts, and founder strategy. The outlet also repeatedly reports on how AI changes jobs, costs, recruiting, and early stage company building.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
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IT/ICT
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Entertainment
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TV & Films
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Industry
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Economics
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Finance
How to pitch successfully to Business Insider
Pitch Business Insider with a clear business or tech angle first. The recent coverage strongly favors AI, robotics, startup pivots, fundraising decks, valuations, hiring trends, leadership decisions, and the practical impact of new technology on work and company growth. Strong angles include a funding round with usable detail, a product launch that changes pricing or workflow, original data on hiring or career effects, a notable pivot, or a concrete look at how a company is using AI, automation, or new hardware in the market.
What is a pitch? Read the glossary explainer
Pitch checklist
- Lead with the business impact
- Show a clear AI, tech, or startup angle
- Include concrete numbers from your news
- Explain why the story matters now
- Offer proof such as data, deck material, or product detail
- Tie the pitch to work, hiring, funding, or market change
Frequently asked questions about Business Insider
Answers to the most common questions. Missing something? Contact us.
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