WDIV/ClickOnDetroit/Graham Digital is a public broadcast media company based in Detroit, Michigan, specializing in local news, weather, sports, and major event coverage for Southeast Michigan. Established in 1946, it serves a regional audience with dependable news programming and digital content through its website ClickOnDetroit.com. The outlet is recognized for its experienced on-air talent and comprehensive coverage of Detroit's key events, including the Detroit Auto Show.
Reach WDIV with the right story.
WDIV is a online media with 15 journalists in the Presscloud database. The newsroom mainly covers Fit & healthy, HR and Career, Food & Beverage, Beauty. Your best shot is a personal pitch that builds on what a journalist recently published.
WDIV is worth pitching when your story touches local life in Southeast Michigan or the Detroit metro area. The outlet is a strong fit for PR professionals with news about regional events, consumer lifestyle topics, or community developments that resonate with a Michigan audience.
Presscloud tracks 15 journalists at WDIV, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Search traffic origin
Estimated share of organic search traffic by country.
15 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What WDIV covers
WDIV reports on local civic affairs, public safety, sports, and community life through its HR and Career, Fit & healthy, Food & Beverage, Beauty, Tech and ICT, Cars and Motors, Culture & events, and Lifestyle desks. Recent coverage consistently centers on Detroit-area government decisions, infrastructure emergencies, crime, and major sports playoff runs, alongside community stories and consumer-focused lifestyle content.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
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HR and Career
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Fit & healthy
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Lifestyle/Consumer
How to pitch successfully to WDIV
To land coverage at WDIV, anchor your pitch in the Detroit metro region or Southeast Michigan and tie it to concrete local impact. The outlet frequently covers City Council actions, infrastructure disruptions, public safety incidents, Pistons and NHL playoff storylines, and community initiatives such as composting pilots. Lifestyle and consumer angles around health, food, careers, beauty, and cars also have dedicated desks. Make the local relevance obvious from the subject line and lead with a clear news hook.
What is a pitch? Read the glossary explainer
Pitch checklist
- Lead with a Southeast Michigan or Detroit-area connection in the first sentence.
- Tie your pitch to a current local news cycle such as government, infrastructure, or sports when possible.
- Match your story to the right desk before sending, from HR and Career to Food & Beverage.
- Keep the subject line specific and locally relevant, not generic or national.
- Include ready-to-use facts, quotes, and local context so the newsroom can act quickly.
- Pitch consumer lifestyle angles with a clear practical benefit for Michigan readers.
Frequently asked questions about WDIV
Answers to the most common questions. Missing something? Contact us.
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