Online Media

WDIV

clickondetroit.com

Online Media

WDIV/ClickOnDetroit/Graham Digital is a leading broadcast media outlet serving Southeast Michigan since 1946, specializing in local news, weather, sports, and major community events. Their digital platform, ClickOnDetroit.com, ranks as the top local news and information website in the region, catering to a diverse audience with evolving media consumption habits. Backed by Graham Media Group's digital expertise, they also provide targeted digital advertising solutions for small and medium-sized businesses.

PR target profile

Reach WDIV with the right story.

WDIV is a online media with 15 journalists in the Presscloud database. The newsroom mainly covers HR and Career, Fit & healthy, Food & Beverage, Beauty. Your best shot is a personal pitch that builds on what a journalist recently published.

WDIV is worth pitching when your story touches local life in Southeast Michigan or the Detroit metro area. The outlet is a strong fit for PR professionals with news about regional events, consumer lifestyle topics, or community developments that resonate with a Michigan audience.

Presscloud tracks 15 journalists at WDIV, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.

Search traffic origin

Where the search traffic comes from

96%

United States

United States 96%

Other 4%

Estimated share of organic search traffic by country.

Outlet at a glance

journalists tracked

397.5K

estimated website visitors per month

Company details

Founded 1946

Headquarters Detroit, Michigan

Employees 501-1,000 employees

Past 30 days

articles tracked by Presscloud

Editorial structure

15 journalists, spread across the various editorial teams

The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.

View individual journalists →

HR and Career

journalists

Fit & healthy

journalists

Food & Beverage

journalists

Beauty

journalists

Tech and ICT

journalists

Cars and Motors

journalists

Culture & events

journalists

Lifestyle

journalists

What WDIV covers

WDIV reports on local civic affairs, public safety, sports, and community life through its HR and Career, Fit & healthy, Food & Beverage, Beauty, Tech and ICT, Cars and Motors, Culture & events, and Lifestyle desks. Recent coverage consistently centers on Detroit-area government decisions, infrastructure emergencies, crime, and major sports playoff runs, alongside community stories and consumer-focused lifestyle content.

Beats the editorial team relies on

What is a beat? Read the glossary explainer

HR and Career

Fit & healthy

Lifestyle/Consumer

How to pitch successfully to WDIV

To land coverage at WDIV, anchor your pitch in the Detroit metro region or Southeast Michigan and tie it to concrete local impact. The outlet frequently covers City Council actions, infrastructure disruptions, public safety incidents, Pistons and NHL playoff storylines, and community initiatives such as composting pilots. Lifestyle and consumer angles around health, food, careers, beauty, and cars also have dedicated desks. Make the local relevance obvious from the subject line and lead with a clear news hook.

What is a pitch? Read the glossary explainer

Pitch checklist

✓ Lead with a Southeast Michigan or Detroit-area connection in the first sentence.

✓ Tie your pitch to a current local news cycle such as government, infrastructure, or sports when possible.

✓ Match your story to the right desk before sending, from HR and Career to Food & Beverage.

✓ Keep the subject line specific and locally relevant, not generic or national.

✓ Include ready-to-use facts, quotes, and local context so the newsroom can act quickly.

✓ Pitch consumer lifestyle angles with a clear practical benefit for Michigan readers.

Reach the journalists of WDIV with Presscloud

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FAQ

Frequently asked questions about WDIV

Answers to the most common questions. Missing something? Contact us.

Presscloud lets you build a targeted press list that includes WDIV and other relevant outlets, then send a personal pitch directly to the newsroom. Focus your release on a clear Southeast Michigan angle and match it to the correct desk.

WDIV covers local government, public safety, infrastructure, sports, and community events in Southeast Michigan. It also maintains desks for HR and Career, Fit & healthy, Food & Beverage, Beauty, Tech and ICT, Cars and Motors, Culture & events, and Lifestyle.

You should pitch the desk that matches your story, whether that is Fit & healthy, Food & Beverage, Tech and ICT, or another of the outlet's dedicated desks. Presscloud helps you identify and reach the right contacts for your topic.

Yes. WDIV consistently reports on Detroit-area government, infrastructure, crime, sports, and community initiatives, making it a strong fit for pitches with a clear Southeast Michigan or Detroit metro connection.

Yes. WDIV has dedicated desks for Beauty, Fit & healthy, Food & Beverage, Cars and Motors, and Lifestyle, so consumer-focused stories with a practical angle for Michigan readers are a good match.