All the highlights of the Dutch PR Awards 2024

The Dutch PR Awards 2024 have taken place and oh, what a celebration it was! In this blog, we've summarized all the key points.

| Presscloud editorial

The Dutch PR Awards 2024 have taken place and oh, what a celebration it was! Exactly 10 years after the last PR awards were handed out in the Netherlands, the Dutch PR Awards 2024 were organized last Wednesday, June 26. If you missed it: don't worry. In this blog, we've summarized all the key points.


During the Dutch PR Awards held at Schiphol, the first edition of the PR100 was also announced, the list of the 100 most influential PR professionals in the Netherlands. The research behind the PR100 was conducted by MediaTest.

From all the nominees, Timon Hendriks, the managing director of Presscloud, made it to the list. We are very proud of this: a great proof that Presscloud as a PR platform is on the right track. Maud Burgers from the Princess Máxima Center is ranked number 1 and was "enormously honored and surprised to be recognized as the most influential PR professional in the Netherlands." The entire list can be found here.

Other categories

There were also other categories, with only one actual winner being announced. These were the following categories:

  • PR Agency of the Year
  • Spokesperson of the Year
  • PR Person of the Year
  • PR Stunt of the Year
  • PR Introduction of the Year
  • PR Innovation of the Year

PR Stunt of the Year

Some campaigns just hit the right note. No wonder then that NewsLab and House of Sports won the PR Stunt of the Year 2024 with their NK Klunen. The story behind it is that due to climate change, the Elfstedentocht takes place less frequently. By organizing this NK Klunen, the Journey of Journeys was honored.

A great example of addressing an issue, anticipating well, and with strong PR gaining broad media coverage and even an award. Also for you, as a user of Presscloud, it can serve as great inspiration for your own stories!

Closing words

Although honored with a place on the PR100, we also believe that things at Presscloud can always improve. So we will continue to develop and who knows, maybe we'll rank even higher next year! Keep an eye on the platform and discover what's new.

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