These are all the benefits of PR

Public Relations (PR) offers numerous benefits for companies looking to strengthen their brand and improve their reputation. Here are some key advantages of PR and how you can utilize them.

In a time when fake news and distrust of advertisements are on the rise, PR is proving to be increasingly effective. Highly educated professionals trust traditional media twice as much as social media for their information. PR provides credibility that advertisements often cannot offer.

Getting publications in media such as Business Insider or the Volkskrant offers unexpected benefits:

• Reach: You gain the reach of these media, which is often much larger than that of your own blog.
• Credibility: Media attention gives your brand a credibility boost.
• Social media shares: News articles are shared more often than advertisements, resulting in more readers.

Practical example: A sustainable fashion company appearing in the media can benefit from increased credibility and a broader reach, leading to more customers and a strengthened reputation.

Companies that are seen as experts have a significant advantage. By appearing in independent news media, you can claim this expert status, something we addressed earlier. Research by Edelman shows that 58 percent of B2B decision-makers are more likely to do business with companies that position themselves as experts. This enhances your sales efforts and helps you attract new customers.

A strong reputation offers various benefits:

• Social issues: By proactively communicating about relevant themes, you differentiate yourself from the competition and connect with new customers.
• Protection against fake news: A strong reputation makes you less vulnerable to fake news. Customers continue to trust you because you have built a consistently positive image.
• Lower costs: Companies with a good reputation pay lower interest rates on bond loans and have lower labor costs.

PR offers numerous benefits, from increasing your reach and credibility to protecting your brand against fake news. By positioning yourself as an expert and building a strong reputation, you improve your sales efforts and reduce costs. Continuously work on your reputation to arm your company against future challenges. With Presscloud, you can maximize these benefits and take your PR strategy to the next level.