Observer is a US-based national media brand headquartered in New York City, specializing in business and technology coverage. It targets professionals and thought-leaders seeking in-depth analysis and trends shaping the modern world, with content produced by experts and featured on LinkedIn. Known for its insightful and thought-provoking coverage, Observer offers news, data, and perspectives that drive conversations among its engaged audience.
Reach Observer with the right story.
Observer is a online media with 11 journalists in the Presscloud database. The newsroom mainly covers HR and Career, Sustainability, Food & Beverage. Your best shot is a personal pitch that builds on what a journalist recently published.
Observer is worth pitching when your news is relevant to a national online media outlet in the United States. It can be a useful target if your story fits its business, consumer, or lifestyle focus and matches one of its known desks.
Presscloud tracks 11 journalists at Observer, spread across its various editorial teams. This page summarizes what the medium covers, which stories have potential, and how to effectively approach the editorial team.
Estimated share of organic search traffic by country.
Recently published in Observer
A snapshot of what Observer recently published.
Observer
Article
Observer
Article
Observer
Article
Observer
Article
Observer
Article
Observer
Article
11 journalists, spread across the various editorial teams
The biggest desks highlighted. Journalists can belong to multiple desks, so the tiles do not add up to the total.
What Observer covers
Observer has a newsroom presence in HR and Career, Sustainability, and Food & Beverage. These are the clearest desk areas you should use to judge whether your press release or pitch is a fit.
Beats the editorial team relies on
What is a beat? Read the glossary explainer
How to pitch successfully to Observer
Pitch Observer with a clear angle that matches HR and Career, Sustainability, or Food & Beverage. Keep your outreach tailored to the desk you want to reach and make the relevance obvious from the start. If your news also connects to business, consumers, or lifestyle, state that plainly and support it with specific facts, a timely hook, and usable context for an online media title.
What is a pitch? Read the glossary explainer
Frequently asked questions about Observer
Answers to the most common questions. Missing something? Contact us.
Related media outlets
View all media outlets →
Build consistent media presence with Observer
With Presscloud, reach the right journalist with the right story in five minutes.